Enigma Variations

Ambivalence towards Jaguar’s Sixties Supermodel is as old as the E-Type itself. 

1961 E-Type. Image: Sportscar Digest

The problem when approaching time-honoured and much-loved cultural touchstones is that as their mythology develops, layers of symbolism and exaggerated lore build up like barnacles upon the hull of a sunken craft until the object itself becomes obscure, indistinct; the legend eventually overtaking fact.

Certainly, the cult status of the Jaguar E-Type has morphed to that of venerable sainthood – its position as all-time investment-grade classic seemingly inviolate for the rest of time. So much so, that to Continue reading “Enigma Variations”

Knocking On Opportunity’s Door

A design masterpiece in retrospect.

All images: The author’s collection

The silence was deafening, broken only by the faint hum of the ventilation system in Ford Motor Company Vice President Robert S. McNamara’s office. “Bob, you can’t really do that, can you?” uttered general manager Ben D. Mills after a few uncomfortable seconds. “You bet I can do it” was McNamara’s terse response.

McNamara had just announced that based on Lincoln’s dismal financial projections (and it had never made a profit since its inception) he had decided to recommend that the brand be terminated. It was only after a long and heated discussion that Mills, chief engineer Harold McDonald and executive engineer Harold Johnsson managed to persuade McNamara to Continue reading “Knocking On Opportunity’s Door”