Irresistible Bliss

Italy calls. Giorgetto answers.

Image: Museo Alfa Romeo

During the Spring of 1960, Giorgetto Giugiaro was faced with something of a dilemma. Having accepted an offer to replace the recently departed Franco Scaglione as lead designer at Stile Bertone, the 22 year old artist and designer[1], formerly part of FIAT’s centro stile team was just settling into his new position when he received notification of his compulsory national service. Giugiaro had recently completed the designs for the Alfa Romeo 2600 Sprint and Gordon Keeble GT, Bertone’s studios were abuzz with activity and with a new commission for a compact Alfa Romeo GT, the young designer wanted to get on with work, not play soldiers.

Of course this troubling state of affairs also presented Nuccio Bertone with something of a headache. Obtaining Giugiaro’s services had proven something of a coup, but since military regulations seemingly forbade conscripts to Continue reading “Irresistible Bliss”

State of Independence

We return to Utah, examining its third significant iteration.

Image: Jaglovers

Right up to the late 1960s, Jaguar product planning operated very much on the whim of what its founder considered necessary. Constantly seeking a competitive advantage, Lyons would latch onto an engineering or stylistic innovation and would not be satisfied until it was brought to fruition. Needless to say, this caused no end of headaches for the engineers and technicians tasked with making them a reality.

Legend has it that in 1957, Sir William, making his daily rounds of the factory, arrived at Bob Knight’s small office in experimental. In passing, he shares his view that Jaguar ought to develop an independent rear suspension and asks Mr Knight how long it would take to Continue reading “State of Independence”