It’s time to round off this short examination of a much-respected, iconic car.
The 604’s particular failing, being composed of elements from a cheaper, older design, was not unique. There were other cars which attempted to make something rich out of what might be considered lesser ingredients. The main difference, which dignifies the 604, is that Peugeot made a very good job of this expediency.
People rather liked the car and it sold decently (153,266 units in total) until the 505 arrived, which itself was partly made of 604 components. The 604 is therefore unique in the pantheon of sow’s ear cars. The Lincoln Versailles of 1977 was based on the US-market Ford Granada and is a legend in the lore of marketing cynicism. Ford wanted a smaller Lincoln to Continue reading “An Afternoon Like Dusk – The 604 Story, Pt. 9”
And so we turn to the matter of the 604’s image and fate.
The 604’s history reveals how the buyers of the 1970s were less constrained by expectations of brands. What one notices in the reviews from the time of the 604’s launch is that there isn’t a single mention of image. Today motoring writers have internalised perceptions of what constitutes a desirable car: it is what others might also desire.
Even if a particular model is objectively deemed to meet measurable expectations one can find remarks to the effect that the car lacks image, or the brand has insufficient appeal. Quite simply journalists now would never put a large, powerful and luxuriously equipped Peugeot into a test with similar vehicles from established prestige marques simply because it isn’t deemed to be a prestige brand.
A great deal of attention is paid to the exterior of cars though the interior is where we spend our time as drivers and passengers. For the 604 Peugeot had, for at least some of the time, the services of Paul Bracq. In the 60s he oversaw some of Mercedes-Benz’s finest vehicle exteriors, the ones that people think of when they think of a Mercedes (our image of these cars is four decades out of date). They are chromed, formal, upright, solid and faultless.
Deep breath. I don’t think the 604’s styling has been given this level of consideration before.
Peugeot had a long standing relationship with carrozzeria Pininfarina, who prepared the basic design of the the 604. As was typical for Pininfarina, the design owed as much to other work they had done as it did to the character of their actual clients’ cars.
The exterior design was by what we might call the school of Paulo Martin, designer of the Fiat 130 coupé and Rolls-Royce Camargue. The record is not clear on the matter of authorship but a clear affinity among these cars can be seen in the angularity of the surface transitions and the flatness of the panels. Continue reading “An afternoon like dusk – The 604 story, Pt. 6”
The 1975 Peugeot 604 – smooth, refined and viewed as something of a failure. Today we begin a series taking an unusually close look at the 604’s life and times.
Motor Sport (April 1976 said that “one member of the test team summed up the 604 as a professional car. This takes some explaining because all cars these days are professional or are supposed to be. But one gets the impression that Peugeot engineers never say ‘assez bien‘ but keep on working until each feature is, in their eyes, absolutely right. One may disagree with some of the car’s features but if so it will be because someone at Peugeot actively disagrees with one’s point of view not because they could not Continue reading “An Afternoon Like Dusk – The 604 story (Pt. 1)”
The advertising copy was unequivocal: “10th September 1975: A black day for Modena, Stuttgart and Milan”. It didn’t quite work out like that, but 40 years late, the jury’s finally in on the XJ-S.
On this day 40 years ago, the Jaguar XJ-S was launched to the press, and while knives were mostly sheathed, the sense of bewilderment was palpable. Because the one aspect of the XJ-S few critics ever truly got their heads around was its styling. For the entirety of the car’s career, its appearance was derided by the automotive media, certain they were as right as Jaguar were wrong.
Report after report of Jaguar’s flagship told of a brilliantly developed grande routière whose road behaviour, effortless performance and uncanny mechanical refinement was from the very top-drawer but was let down by its polarising appearance. Continue reading “Welcome to the Machine”