A year which appeared to consist of little but tit-for-tat nuclear weapons tests by opposing cold war powers, that uniquely played host to three different Catholic pontiffs, where the Red Brigades kidnapped and murdered former Italian Prime Minister, Aldo Moro, and where Spain finally renounced the last vestiges of dictatorship by declaring a democracy, 1978 experienced its share of geopolitical turmoil.
Distraction was the order of business, with cinema-goers enjoying the top-grossing musical, Grease, while the music charts remained dominated by disco’s glitterball. The Bee Gees’ soundtrack to 1977’s Saturday Night Fever held the number spot in the American billboard chart for a death-gripping 21 weeks, with Night Fever the year’s top-selling single. In the UK, it was German (open inverted commas) recording artists (close inverted commas) Boney M, with Rivers of Babylon, which kidnapped the affections of the mainstream UK record buying public.
In 1978, Pininfarina made one final pitch to gain Jaguar’s business. It didn’t succeed, but did it precipitate another, more tangled narrative web?
By around 1976 the automotive world had broadly coalesced around the belief that Jaguar’s XJ-S was, in stylistic terms a rather poor show from a carmaker renowned for being the business of beauty. It didn’t really matter that this particular set of shared assumptions had largely been formed by a UK and US press corps who had whipped themselves into a frenzy on the false premise that Jaguar would reprise the E-Type’s impact and ambition and by consequence required a scapegoat when reality proved somewhat different.
Blaming Jaguar was perhaps cathartic and while some argued the carmaker might have controlled the narrative a little better in the run up to the XJ-S’ announcement, in reality, the embattled residents of Browns Lane couldn’t Continue reading “Along Came a Spider”
Driven to Write profiles a refugee who made it in the new World.
During the early 1970s, it appeared as though Toyo Kogyo’s Mazda division had stolen something of a march on the auto industry. Alongside Germany’s NSU, Mazda invested heavily into wankel engine development and while Neckersulm’s all-in commitment saw them Continue reading “Rotary Survivor”
The 1978 Saab 900 could be dismissed as merely an evolution of an older model, but it became far more than that. It became the ur-Saab.
“The car has become an indispensable part of our everyday life. We need it so that society will not grind to a halt and so that people will serve society efficiently. looking ahead a little further, will the car continue to be as essential in our everyday lives as today?
The 1978 Midas and its talented creator appear largely forgotten. Neither really ought to be.
Even amongst those who breathe petrol vapour for pleasure, Harold Dermott is not a household name. And this is a pity, for he is intrinsically linked to two of Britain’s cleverest and most dynamically accomplished enthusiast cars. That they represent polar opposites upon the affordability spectrum is largely irrelevant – both are equally rare sights today.
But while one is rightly celebrated as arguably the pinnacle of road-car development, the 1978 Midas remains a neglected automotive footnote – a matter which not only belies the craft and ingenuity of its design and construction, but also speaks volumes as to how the automotive world values its innovators and outliers.
Having graduated with a BSc in mechanical engineering, Harold Dermott joined BL in the early ’70s, working on engine development for Jaguar. However, following the notorious Ryder Report, prospects looked bleak for a young, ambitious engineer, and having departed the embattled carmaker, he obtained the rights to Continue reading “Little Wonder”
This weekend finds Simon in less peevish form. Well, only slightly…
I love the smell of floor polish in the morning. Floor polish is an excellent product for cleaning the wood trim in Jaguars. I don’t own a Jaguar incidentally – in my experience, one really ought not. Like all examples of the treacherous genus Felis, it owns you, and one might reasonably add, one’s bank balance.
Fiat’s Seventies C-segment style statement is largely a neglected footnote today, but there’s more to the Ritmo than a bunch of robots and some confusion over its name.
Was any decade as truly modern as the 1970s? One retrospectively characterised in a roseate glow of giddy colours and lurid sartorial fashions; of long hair, beards, beads and ABBA songs, what chroniclers choose to ignore was how genuinely, thrillingly new it all appeared at the time and after an interval of four decades, seems even more so now.
In terms of product design, little that occurred in the decade that followed came even close to the impact of the ’70s. Unfortunately this was probably equally true in other areas. Ah Italy. Bastion of culture, impeccable taste; leaders in industrial innovation and design, but fatally prey to political instability. Certainly no product of this land can Continue reading “Ritmo Della Strada”
How Toyota finally put the horse before the cart in what was, in one sense at least, a bit of a Triumph.
Despite promises of Waku-Doki and its work with EVs, Toyota remains in many ways a cautious company. Once I might have said this with a tinge of contempt, but certainly not now. The motor industry is a dangerous business, yet Toyota has survived and prospered because, generally, they know exactly what they are doing.
By the end of the 1960s, it was clear that front wheel drive was no fad. Even GM had started dabbling with it in, of all things, the 7 litre Oldsmobile Toronado. In Japan, Subaru had produced its 1000 in 1966, Honda the N360 in 1967 and Nissan the E10 Cherry in 1970. But Toyota waited. And waited. Finally, in 1978, Toyota revealed its toe-in-the-water exercise in front wheel drive, the Tercel. Naturally they had been biding their time, assessing the various forays into FWD by other manufacturers.