BMW hasn’t a brilliant track record with open two-seaters. As the Bavarian carmaker prepares its latest sports car salvo, we examine one of their better efforts.
Given its current status as a generalist manufacturer with an increasingly thin residual veneer of aspirant prestige, it is with some incredulity one recalls how thirty years ago the BMW range consisted almost entirely of three volume saloons of an athletic mien.
Not that the Bayerische Motoren Werke lacked interest in more, shall we say, emotive vehicles, but an innate conservatism, coupled to a weak financial position meant that apart from the 507 model (a low-volume halo car created entirely for the United States market in 1959), and 1978’s M1 supercar, BMW cleaved to what it knew best.
By the mid 1980s, with the carmaker’s fortunes and upmarket reputation burnished like never before, a growing sense emerged within the Petuelring that BMW’s ‘Ultimate Driving Machine’ credentials were not being sufficiently well served merely by selling emboldened 3-Series’.
The official line, as forwarded by research and development chief, Wolfgang Reitzle, was to push upmarket into Mercedes-Benz territory, where profit and image were considerably more abundant. Reizle advanced his preferred ‘sporting’ model, the technically dense and witheringly expensive range-topping, V12 engined E31 8-Series coupé. However, factions within Munich’s Forschungs und Innovationszentrum had other ideas as to the nature and form of an overtly sporting BMW motor car.
Vittorio Ghidella presided over one of Fiat Auto’s rare periods of growth and prosperity. The 1988 Tipo exemplified his pragmatic approach, but all gains would become subject to the Fiat Charter.
Boom and bust appears to have been as essential a part of the Fiat charter as ill-judged facelifts. Periods of prosperity punctuated by blind panic when the balance sheet nosedived. In 1979, Gianni Agnelli appointed former engineer, Vittorio Ghidella to head the Fiat Auto division. The Turin carmaker was in desperate straits, emerging from the 1970s battered from the legacies of the ’73 fuel crisis and from labour disputes which threatened the future of the business.
Like another much-loved ’80s C-sector stalwart, Volvo’s turn of the decade hatchback was aimed at two market sectors concurrently, satisfying neither. Driven to Write asks, was the 440-series Volvo’s Maestro?
Volvo’s long-lived 300-series proved something of a mixed blessing for the Swedish car maker by the late 1980s. On one hand, a firm and remarkably consistent seller (a regular in the UK’s top ten), while on the other, something of an embarrassment given its age, hapless dynamics and the fact that it was a car Gothenburg engineers never had much appreciation for in the first place.
Cometh the hour, cometh the car. 1988’s E34 BMW 5-Series arrived at just the right moment, redefining the model line and clarifying a template that arguably hasn’t been bettered.
If 1961’s Neue Klasse saloons served to define Bayerische Motoren Werke’s style template and 1966’s 1600-2 popularised it, the Paul Bracq-inspired E12 5-Series of 1972 would take the design principles of Wilhelm Hofmiester and recast them in a modish, yet still highly disciplined context.
A design which married a sharply pared and engineered steeliness with an almost Latin softness, the E12 became BMW’s visual touchstone for almost two generations. So much so that its replacement, 1981’s E28 was essentially a reskin of the outgoing car. Continue reading “Five in Time”
As Cadillac’s Johan de Nysschen prepares to stun the World with a flagship model, we look back thirty years to a previous attempt at shock and awe.
Throughout Cadillac’s rich and honourable a history of so-called dream cars, what distinguished the concepts of the marque’s heyday was that they accurately signposted the direction styling would take, whereas latterly, they appear to exist only in order to Continue reading “Fantastic Voyage”
Thirty years before Urus, Bertone envisaged a fashionable high-riding Lamborghini four-door. But it wasn’t an SUV – after all, they already made one of those.
Despite being largely associated with mid-engined supercars, Lamborghini remains something of an exception in automotive terms. Perhaps it’s a function of the marque’s beginnings as makers of farm machinery, but the abstract of Lamborghini appears more malleable than most. Debatable of course, but to a large extent, it’s possible to Continue reading “Monospace di Bertone”