In 1989, Toyota shot for the moon. Cars will never be made like this again.
“We choose to go to the moon in this decade, and do these other things, not because they are easy, but because they are hard.” These are the much quoted words of President John Fitzgerald Kennedy in 1962, pledging his country’s commitment for the Apollo space mission.
The Apollo programme cost $billions and was only a qualified success, insofar as it did not precipitate a more widespread and far-reaching programme of space exploration. It did however succeed in demonstrating what the American government could do when the finest minds were provided with almost unlimited resources to Continue reading “Moonshot”
The 1989 Dedra brought Latin style and a more competent package to the compact executive segment. Sadly, it left behind a few more pressing concerns.
Italians have never needed to be convinced that a luxury car could also be a compact car. With a land and cityscape which militated against corpulence and a taxation system which proscribed large-capacity engines, Italian carmakers made something of an art out of geographical and fiscal necessity.
As artforms went however, it wasn’t the most expressive, the post-war Italian upmarket berlina conforming to a degree of visual rectitude that was almost flamboyant in its subtlety. Foremost amongst its exponents was Lancia. From the Ardea, its Appia successor, to the seminal Fulvia, these saloons gave the upwardly mobile a refined, well engineered and reassuringly patrician vehicle – one which could Continue reading “Euro Standard”
30 Years ago this week, the Rover Group launched perhaps its best realised product. We look back at the R8, née Rover 200-Series.
In the late 1980s it really did seem that at last Rover Group had finally found its place. Much of the credit was due to their new Japanese friends, but the rump of British Leyland was at last demonstrating a new found competence and confidence. However, agony would eventually follow the ecstasy of these heady days.
On 11 October 1989 Rover Group presented, with justifiable pride, the second-generation Rover 200 series, and with it the eagerly anticipated and all-new K-series engine. Every new Rover of the era had an equal and opposite Honda, and the 200’s was the Concerto, which had gone on sale in Japan in June 1998, only 16 months after Rover and Honda had signed the contract to build Project YY as a joint venture. Continue reading “The Brightest Hour Is Just Before Twilight (1)”
Thirty years ago, in the hope of reviving their ailing business, Land Rover introduced the Discovery at the 1989 Frankfurt motor show, inspired (in part) by the vehicle that had made their name, but aimed at a very different customer. Three decades later, facing an even more precipitous climb, they appear to be doing something broadly similar, this time however, based squarely upon the original.
The eternal Defender, in production in various forms since 1948 had become a very dated proposition by the close of the 1980s. Starved of meaningful investment throughout the previous troubled decade, the Land Rover’s best days were well past. The global market it once enjoyed was being eaten alive by more modern, better developed and more reliable Japanese rivals and with BL’s apathy being equal to its empty coffers, the outlook seemed as stark as a contemporary Landie’s cabin. Continue reading “Disco Revival”