Audi’s A2 confounded the buying public and lost its maker billions, but it was a stellar achievement nonetheless.
Carmakers are for the most part, pathologically averse to matters of risk – and for good reason. The costs of failure can be ruinous. For instance, a cogent argument could be made that Fiat Auto never recovered from the commercial failure of their 2003 Stilo programme, precipitating a decline from which they have never recovered.
Not so Audi, nestled safely within the VW Group mothership, and for decades now, a significant profit centre within the vast German multi-brand automotive titan. Nevertheless, the luxury carmaker is no stranger to the bitter tang of failure, or its financial cost.
Twenty years ago Audi announced the A2, a revolutionary and futuristically styled monopod aimed at elevating the Ingolstadt carmaker’s perception as technological pioneers. Six years later, it was summarily axed, following losses which amounted to around €1.3 bn*, having failed to Continue reading “Space Oddity”
A mad niche car or a CUV pathfinder? We examine the Honda HR-V.
Had we realised how the mainstream motor vehicle would evolve over the intervening time, we might have paid a little more attention to the announcement of Honda’s HR-V, an event which occurred all of twenty years ago. As it was however, the automotive press were content to file it with all the other amusing, if slightly lightweight offerings from the more whimsical side of the Japanese automotive juggernaut.
The HR-V, which rather un-memorably stood for High Rider vehicle was previewed in mildly conceptual form at the 1998 Geneva motor show as the even more memorably coined J-WJ, where the positive reception was said at the time to have stiffened Honda’s resolve to Continue reading “Ode to Joy”
If cars really can be viewed as Art, where does this leave the 1999 Citroën Xsara Picasso?
Here at Driven to Write, we are fond of celebrating the worthy, the left of field and the more outlying inhabitants of our vehicular rich pageant. However, nobody in possession of the requisite technical or visual discernment would willingly choose to scribe a hymn of praise for the Citroën Xsara Picasso (to lend it its full name) – a motor vehicle which could perhaps only lay claim to the quality of mercy.
The 1999 C215 Mercedes CL redefines the term ‘back of an envelope design’.
Like most major carmakers, Mercedes-Benz design under Bruno Sacco’s leadership at Stuttgart-Sindelfingen assigned individual design teams to specific product lines. However, it was policy that all members of the styling team, irrespective of discipline could submit proposals for consideration whenever a new model was in gestation.
These would be whittled down to a shortlist, the favoured proposals then going forward to be produced in scale model form. A further evaluation would see this being reduced to a final shortlist of three, which would Continue reading “Pushing the Envelope”
A quick game of word association around the kitchen table with select members of my tribe provided a 100% consistent response: I say, ‘values’ – tribe members respond, ‘family’. Looks like I’ll be writing about our family car, then.
Ladies (out of interest, does DTW have any female readers?) and gentlemen, I give you the Citroën Xsara Picasso. By the end of this September, we will have owned our Xsara Picasso for 10 years. This is a record for me. It’s almost certainly down to the fact that my wife uses it more than I and she’s perfectly happy with it. My wife appreciates my passion for automobiles, but does not really share in it, so the Picasso is a utility which causes little or no grief and performs its function without fuss – ergo, why Continue reading “Theme of Last Month: Values – Head over heart?”