New Frontier (Part Eleven)

Politics dominates at Quai André Citroën. 

Image: citroen-sm.uk

As early examples of the SM began to appear on Europe’s roads, the political fallout to its advent took another, even more high profile scalp with the June 1970 announcement of the impending retirement of Monsieur le Président, Pierre Bercot. And while it was characterised as a scheduled act, the timing was nonetheless, to say the least, interesting.

Because while it would appear that Bercot had won the day over his deputy and fierce critic’s opposition, it is equally possible that Claude Alain Sarre’s unilateral decision to Continue reading “New Frontier (Part Eleven)”

New Frontier – (Part Nine)

High drama amid the champagne flutes at Geneva.

Geneva 1970, the SM makes its debut. (c) sm.uk

Spring 1970, and for months now the prospect of a new high performance Citroën flagship has become something of an open secret amid the motor-press. A concerted proving programme by Citroën engineers has been completed, although the chosen name is something of a late in the day affair. Nevertheless, and regardless of what Monsieur le Président is said to have originally wanted, the SM is ready to take its bow.

A prerequisite of the 1968 PARDEVI alliance with FIAT Auto was the creation of a new Citroën SA holding company, a development which saw Pierre Bercot Continue reading “New Frontier – (Part Nine)”