The Company You Keep

Alfa Romeo’s choice of ‘brand ambassador’ is inspired – and telling, maybe in more ways than intended.

966902901522383941
The new face of Alfa Romeo, in front of a non-Alfa Romeo, photo (c) Kinja

Unlike so many ‘brand testimonials’, Giovanni Giorgio (or Hansj√∂rg, as his mother referred to him) Moroder isn’t the kind of person who caught the public eye for all the wrong reasons. He never had his own reality TV show or featured in a programme of this kind as a guest. He didn’t enjoy a very public, tabloid-filling affair of the romantic or some other variety.

Giorgio Moroder is merely a pop music giant. Which makes his appointment as ‘brand ambassador’ for Alfa Romeo’s still relatively new Stelvio SUV appear Continue reading “The Company You Keep”