The author charts the evolution of BMW’s design over the past sixty years and laments the dismal state it is in today.
In the late 1950’s BMW was a company in deep financial trouble. It had been posting losses for a number of years as an increasingly affluent West German middle-class turned away from its motorcycles and Isetta bubble car but could not afford its 501 luxury saloon.
Moreover, the BMW 507 roadster, although beautiful, had proved financially ruinous for the company. Only 252 roadsters were produced over three years in production between 1956 and 1959. It was virtually hand-built and, even at a price of almost $10,000 (equivalent to $97,400 in 2021) in the US market for which it was primarily designed, BMW lost money on every single one sold. Consequently, the company posted a loss of DM15 million in 1959 and found itself on the verge of bankruptcy.
Daimler-Benz considered what would effectively have been a takeover of its troubled Bavarian rival. A proposal for a merger was tabled, but this was rejected by BMW’s shareholders. Instead, it was the Quandt family, whose wealth derived from a wide range of industrial holdings, that came to the rescue and recapitalised the company. A plan was formulated for a product-led reinvigoration of BMW. Continue reading “A Longer Read: Six Decades of Separation”
When is a Volkswagen not a Volkswagen? When it’s an NSU. The K70’s fate forms a salutary tale.
There is an argument to be made that the Volkswagen motor company has thrived upon existential crises. Certainly they have experienced no shortage of them over their lengthy and mostly successful history. Having survived and prospered in the wake of the first of these in 1945, by the latter years of the 1960s, the Wolfsburg carmaker once again was faced with a serious reversal of fortune, with demand for the emblematic Beetle faltering, and little clear idea of how to Continue reading “Orphaned, Abandoned, Unsung”
After a bit of a hiatus, Driventowrite’s ashtray series is back. Today, how the decline in the popularity of cigar smoking made in-car satellite navigation possible.
For this article, I had the pleasure taking a closer look at our Dublin correspondent, Mick’s BMW 728i. At the same time I had a chance for a small and very tame test drive, another one of those revelations that comes unexpectedly now and, to some extent, again.
As Steve fires up the NSU’s power unit, it quickly settles into its distinctive buzz-saw rotary whine. I ask him how often he uses it? “Not as often as I should – I have too many cars. I don’t use it in the winter, but this summer it’s done about 1500 miles.” Mileage incidentally, which includes a trip to the recent 50th anniversary commemorations in Suffolk, where over 30 Ro80s converged. Among the attendees was an owner from Stuttgart who Continue reading “Sons of the Silent Age – (2)”
Part one: Driven to Write meets (and briefly drives) one of its heroes.
A commonly espoused orthodoxy warns us that close proximity to our idols can only lead to disappointment. Some go further, suggesting that the renunciation of hero worship is the mark of a mature mind. This being the case, I can categorically claim not to have attained it. But surely it is preferable to Continue reading “Sons of the Silent Age”
It all began with a casual conversation at a motor show, which touched on the Ro80 and its stylist, Claus Luthe. An acquaintance, with an extraordinary nose for the rarely trodden byways of automotive history said “You do know that Luthe probably didn’t design the Ro80?” I confessed I didn’t, but I was keen to know more.
“It’s in an old copy of CAR”, I was told. I asked if there was a possibility of a scanned copy of the article. “I’ll do better than that”, I was told; “I’ll send you the magazine”. Continue reading “A Question of Attribution”
My predilection for two and three door cars is already a matter of public record.
Four years ago however a growing family (and the ridiculous amount of paraphernalia that accompanies two kids) meant short of a roof box or a trailer a new car was needed. The thought of either an MPV or SUV was never entertained. That pretty much meant I was looking for a saloon. Not just any saloon though, but the 5th best looking* 4 door of all time. When this car was launched in 1994 (and especially in base spec) it had a discreet and maybe even slightly underwhelming presence. By the time it came to it’s run out in 2001, dollied up with MSport skirts and almost totally dechromed (the only silver to be found is on the twin kidney grilles) it truly was a sleek slice of motoring heaven. Continue reading “Fifth Nicest*”