We recall a legendary name in American coachbuilding.
Today’s Escalade SUV is routinely paraded as the new-millennial personification of the classic full-size Cadillac sedan, but with the sort of ground clearance and utility the Cadillacs of yesteryear could only dream about. During the roseate era of fins, dagmars and chrome plating, Cadillacs were not created with practicality foremost in mind – these were profound statements, potent symbols of attainment.
Throughout the 1950s, Cadillac sales were seemingly impervious to market vagaries or the state of the economy. While its brash appearance may not have been to everyone’s taste – even in more-is-more boomtime fifties America – the Cadillac was the domestic car the vast majority of the American public aspired to. Cadillac customers were also said to be the most brand-loyal; even in more difficult times, a new Cadillac on the suburban driveway clearly illustrated to peers and associates that everything was ‘just swell’.
As with most endeavours, even Italian post-war coachbuilding, there is no failsafe recipe for success. Particularly when illustrious British marques are involved.
From today’s perspective, it’s all too easy to get misty-eyed when recalling rather more halcyon periods in the evolution of the bespoke luxury automobile. For today’s coachbuilt cars seem to offer rather less grace than the standard vehicles they are based upon, thus underlining that rarity is no quality in itself. Yet even in the autumn days of traditional coachbuilding, when the arrival of the monocoque body had already spelled the end of the industry as it had existed in its heyday, not every sheetmetal change was for the better.
Not even in the case of Pininfarina, whose reputation surely requires no further elaboration here. The Hanson Pininfarina-bodied Bentley T1 coupé, unveiled in 1968, should have been a delightful cocktail of Anglo-Saxon formal and Italianate casual elegance. Clearly, the intention behind its appearance was to Continue reading “Coach Class”
These days, coachbuilding usually acts as a euphemism for customised luxury vehicles of exceedingly high monetary and bafflingly dubious aesthetic value. Usually, but not always.
Limited editions are all about chintzy brass plates and certificates printed onto vellum-look paper. While they may provide a draw to adolescent collectors of action figurines or collectible cards, to today’s class of the super rich, they’re a joke not even worth telling. Or at least one would think so.
In the car industry, a decade-long focus on offering increasingly high levels of customisation options in almost every class of automobile has resulted in a huge spread of personalisation. Just as the number of (non-SUV) body styles has decreased, the availability of customisation options has manifolded. This makes it increasingly more difficult for the luxury wheat to Continue reading “Precious Metal”