While the name of Sergio Coggiola might be known to the enthusiast, that of Mario Revelli de Beaumont may not. Roman born Revelli made his name submitting handsome designs to coachbuilders in the nineteen twenties and thirties with Rolls-Royce, Lancia then post-war, with Fiat. Coggiola on the other hand spent time under Pietro Frua at Ghia before setting up his eponymous carrozzeria in Orbassano, a district of Turin during 1966. Around that time, the two Italians collaborated, with the use of atomic element number 29: copper.
Love affairs can be fickle. Within the car industry, bed hopping is almost as natural as tightening nuts. The longevity of such associations is often a factor of money as much as talent, for matters of taste do not necessarily equate to success. As we have seen in a previous instalment, Volvo had given Fissore and Zagato short shrift, only to seek out one of their lesser-known rivals, Coggiola. Whether Gothenburg had been influenced by the carrozzerias’s previous Exemplar concept is unknown, but more likely it was their work with Trollhattan natives, Saab.
Unveiled at the 1971 Paris auto salon, the Volvo ESC, also known as the Viking was a fully engineered concept. Described as ‘the successor to the 1800′, a sobriquet that may have been wide of the mark, even if the original Pelle Petterson design was by then widely considered something of an obsolete Viking itself. Something of a show pony, Coggiola worked expressly on the bodywork and interior, leaving the oily bits untouched.
Founded in 1966, Carrozzeria Coggiola is located in the Turinese suburb of Orbassano, then also home to Giovanni Michelotti’s styling bureau. Coggiola is not nearly as well known to the general public as storied names such as Bertone, Pininfarina or Ital Design because, apart from cars like the SAAB Sonett III, not many Coggiola designs ever became available in showrooms. This small carrozzeria instead specialised in manufacturing bespoke cars for private clients. It was also employed by mainstream manufacturers to build prototypes and one-off concept cars, for example, the pyramidal 1980 Citroën Karin and 1988 Renault Mégane concept. Continue reading “Lady in Waiting”