Once upon a time, a man wished to buy a car. This wasn’t his first purchase; no, he was experienced at this game. But this was new to him. A newspaper, nay, phone book thick weekly publication, chock full of tiny pictures, reliable information and the sellers telephone number. Buying, and indeed selling cars just got a whole lot easier. And where better to Continue reading “The Trader and The Smallest Room”
We spend a lot of time here considering certain car brands that are, historically at least, a cerebral choice (Citroen) an emotional choice (Alfa Romeo) or a combination of the two (Lancia).
In fact these are just the adjectives of motoring journalism, a defensibly quick and easy shorthand. Most people use a portion of their intellect to decide which car to acquire, balancing price against consumption against tax.
Likewise they use their emotion in deciding that a particular car suggests the life they’d like to be leading and how they’d like to perceive themselves and be perceived by others – this might be silly, but it’s something most of us can understand, however much we deny it would be the case for us. Continue reading “Theme : Values – Intellect & Emotion”