Cross Purposes

Today, Driven to Write dons a metaphorical black armband as Volvo’s CrossCountry sales flop is quietly stuffed in a sack and drowned.

Someone thought this was a good idea. Image:indianinfoonline
Someone thought this was a good idea. Image credit: Indian info online

Spare a thought if you will for the unfortunate product planner, tasked with uncovering the next automotive sales sensation, all the while negotiating the myriad trapdoors luring the unwary and over ambitious. Falling on their swords this week are those hapless individuals in Gothenburg forced to Continue reading “Cross Purposes”