Dodging bullets, our resident Mr. Miles offers his thoughts on an underappreciated Pentastar.
I’m Fortunate enough to have a scenic commute to and from work, the route encompassing rolling hills and open moorland before plunging headlong into suburbia and masses of unwashed vehicles. Vicious in winter, the summer weather has allowed occasional non-use of wipers alongside higher external temperatures, accompanied by regular morning sightings of a car whose rarity increases daily.DTW’s Richard Herriott wrote about the Chrysler Crossfire six years ago. Inspired by his words and my daily flash past this black bolide, I wanted to Continue reading “The Gamine”
Misunderstood and derided by many, the Chrysler PT Cruiser was a brave if misconceived attempt to bring something different to the automotive landscape.
The PT Cruiser should have been a Plymouth, had that failing marque not been put out of its misery by Daimler-Chrysler in 2001 following the 1998 Merger of Equals of the US and German automakers. Chrysler’s traditional entry-level brand had fallen into a serious decline in the last decade of the 20th Century. Its limited range largely comprised badge-engineered variants of other Chrysler group products, including the Voyager and Grand Voyager minivans, and the Neon compact and Breeze mid-size saloons, all of which were comfortably outsold by their Chrysler or Dodge branded stablemates.
The only distinctive and unique model marketed under the Plymouth brand was the Prowler, a wildly styled retro two-seater convertible harking back to the 1930’s hot rod era. This was very much a niche offering and only 11,702 were sold over a five-year period from 1997 to 2002. However, its undoubted appeal led Chrysler product planners to Continue reading “Past Forward”
The best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?
Was it ignorance? Negligence? Arrogance? The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Nor that the utter cynicism of this product was the result of management decisions betraying one or all the above-mentioned traits. Naturally, by the time the Avenger was brought to market, most of the people who had made these decisions had departed for pastures new, considerably further afield than Auburn Hills.
After a most glorious turnaround performance abroad, former Chrysler CEO and self-styled Dr Zee, Dieter Zetsche, had returned to the parent company in Stuttgart, where he immediately instigated the fire sale of the American car maker. His right-hand man, Wolfgang Ayerle/Bernhard, had already left, but would eventually rejoin Zee at Stuttgart. Chrysler chief designer, Trevor Creed, was about to Continue reading “AUTOpsy: Dodge Avenger”