Renault Invites You to Burst Out of Your Miserable Prisons

Yesterday Renault began a campaign to use social media as a way to promote its crossover, the Kadjar.

2016 Renault Kadjar advert
2016 Renault Kadjar advert

A fair amount of ink has been spilled about the name. What caught my attention was the slogan: “Dare to live”. The image shows someone hang-gliding on a lovely morning. That would be Renault’s idea of daring to live. Ignoring the fact that you don’t need a Renault Kadjar to take up hang-gliding and that having a Renault Kadjar will not make people think you hang-glide, there is the problem of the implications of the slogan. They are terrible. Continue reading “Renault Invites You to Burst Out of Your Miserable Prisons”