Why the facelift failed to fix the BMW E65-generation 7 Series’ most egregious faults.
Someone much more literate in such matters than me once used the terms lumper and splitter in connection with automotive design. I find these terms useful and try to be a holistic lumper, but often find myself unduly irritated by what I perceive to be flaws in the detail execution, hence I am an inveterate splitter. This is why Adrian van Hooydonk’s(1) 2001 Siebener has always irritated me to an irrational degree, and why I feel the facelift did little to address its many flaws.
In the photos below, the blue car is the pre-facelift model, the grey is the facelifted version(2).
The most egregious of these flaws are to be found in the area of the rear door, rear quarter panel and C-pillar. The horizontal bodyside crease in the door skin appears to come to a dead stop when it reaches the door’s trailing-edge shut-line. It has to do so to avoid interfering with the curvature of the rear wheel arch. Actually, if you Continue reading “Raking the Embers  : Details, Details, Details”
The author charts the evolution of BMW’s design over the past sixty years and laments the dismal state it is in today.
In the late 1950’s BMW was a company in deep financial trouble. It had been posting losses for a number of years as an increasingly affluent West German middle-class turned away from its motorcycles and Isetta bubble car but could not afford its 501 luxury saloon.
Moreover, the BMW 507 roadster, although beautiful, had proved financially ruinous for the company. Only 252 roadsters were produced over three years in production between 1956 and 1959. It was virtually hand-built and, even at a price of almost $10,000 (equivalent to $97,400 in 2021) in the US market for which it was primarily designed, BMW lost money on every single one sold. Consequently, the company posted a loss of DM15 million in 1959 and found itself on the verge of bankruptcy.
Daimler-Benz considered what would effectively have been a takeover of its troubled Bavarian rival. A proposal for a merger was tabled, but this was rejected by BMW’s shareholders. Instead, it was the Quandt family, whose wealth derived from a wide range of industrial holdings, that came to the rescue and recapitalised the company. A plan was formulated for a product-led reinvigoration of BMW. Continue reading “A Longer Read: Six Decades of Separation”