Always first with the news that matters, this just in…
In a surprise move today, FCA’s Sergio Marchionne announced during an earnings call that the beleaguered Lancia brand could be set to make a comeback. During his conference call with analysts he left strong hints that a new Lancia model, (tipped to be a compact crossover), is being planned – a vehicle type increasingly popular across European markets.
In this final Gamma instalment, we examine alternate realities and the model’s shifting media perceptions.
It’s forty years since the Gamma was presented to the World’s press at Geneva and a lot has been heaped upon its shoulders in the interim. While undeniably a sales and reputational disaster, to view the Lancia flagship as simply a bad car is narrow and simplistic. To close this series, we ask whether Fiat could have chosen a different path. Continue reading “Gamma Bytes: Fated Symbol”
FCA cooks up another unicorn – this one’s Delta-shaped.
A short while ago, Autocar’s Hilton Holloway posited a future for the Lancia brand. His wasn’t the first or even the best – (that honour lies elsewhere) – in fact his suggestions struck me as being lamentably short-termist in scope. Basically, he proposed that FCA revive Lancia with a series of retro-inspired cars based upon past icons. A revived Stratos, spun off the Alfa 4C platform and a Delta Integrale, based on the Giulietta. Low volume, high margin products, aimed at enthusiasts with a view to re-establishing Lancia’s credentials with a marketplace that now only recognises the brand on the basis of their presence in online gaming. Continue reading “That Ain’t No Way to Say Goodbye”