Infamia, By Lancia

Always first with the news that matters, this just in…

In a surprise move today, FCA’s Sergio Marchionne announced during an earnings call that the beleaguered Lancia brand could be set to make a comeback. During his conference call with analysts he left strong hints that a new Lancia model, (tipped to be a compact crossover), is being planned – a vehicle type increasingly popular across European markets.

Insiders familiar with the matter suggest Continue reading “Infamia, By Lancia”

Gamma Bytes: Fated Symbol

In this final Gamma instalment, we examine alternate realities and the model’s shifting media perceptions.

Image: .zonderpump
Image: .zonderpump

It’s forty years since the Gamma was presented to the World’s press at Geneva and a lot has been heaped upon its shoulders in the interim. While undeniably a sales and reputational disaster, to view the Lancia flagship as simply a bad car is narrow and simplistic. To close this series, we ask whether Fiat could have chosen a different path. Continue reading “Gamma Bytes: Fated Symbol”

That Ain’t No Way to Say Goodbye

FCA cooks up another unicorn – this one’s Delta-shaped.

Not the new Delta Integrale. Image via zougla.gr
How the proposed new Delta Integrale won’t look. Image: zougla.gr

A short while ago, Autocar’s Hilton Holloway posited a future for the Lancia brand. His wasn’t the first or even the best – (that honour lies elsewhere) – in fact his suggestions struck me as being lamentably short-termist in scope. Basically, he proposed that FCA revive Lancia with a series of retro-inspired cars based upon past icons. A revived Stratos, spun off the Alfa 4C platform and a Delta Integrale, based on the Giulietta. Low volume, high margin products, aimed at enthusiasts with a view to re-establishing Lancia’s credentials with a marketplace that now only recognises the brand on the basis of their presence in online gaming. Continue reading “That Ain’t No Way to Say Goodbye”