Five New Lancias for 2022!

Not content with having laid out their stall for the next five years, FCA has further surprises in store.

Image credit (c) prodigiousnews

Lancia is back! Driven to Write can reveal FCA’s secret plans to return the revered car brand to European and Chinese markets with five new models set to beat the established luxury elite at their own game.

While the mainstream press focused upon the Alfa Romeo and Jeep portions of FCA’s highly anticipated presentation last week, anonymous sources within the carmaker have revealed to us FCA’s bold plans for Lancia, encompassing as many as five new models to be introduced between now and 2022.

In a move that will Continue reading “Five New Lancias for 2022!”

Infamia, By Lancia

Always first with the news that matters, this just in…

In a surprise move today, FCA’s Sergio Marchionne announced during an earnings call that the beleaguered Lancia brand could be set to make a comeback. During his conference call with analysts he left strong hints that a new Lancia model, (tipped to be a compact crossover), is being planned – a vehicle type increasingly popular across European markets.

Insiders familiar with the matter suggest Continue reading “Infamia, By Lancia”

Gamma Bytes: Fated Symbol

In this final Gamma instalment, we examine alternate realities and the model’s shifting media perceptions.

Image: .zonderpump
Image: .zonderpump

It’s forty years since the Gamma was presented to the World’s press at Geneva and a lot has been heaped upon its shoulders in the interim. While undeniably a sales and reputational disaster, to view the Lancia flagship as simply a bad car is narrow and simplistic. To close this series, we ask whether Fiat could have chosen a different path. Continue reading “Gamma Bytes: Fated Symbol”

That Ain’t No Way to Say Goodbye

FCA cooks up another unicorn – this one’s Delta-shaped.

Not the new Delta Integrale. Image via zougla.gr
How the proposed new Delta Integrale won’t look. Image: zougla.gr

A short while ago, Autocar’s Hilton Holloway posited a future for the Lancia brand. His wasn’t the first or even the best – (that honour lies elsewhere) – in fact his suggestions struck me as being lamentably short-termist in scope. Basically, he proposed that FCA revive Lancia with a series of retro-inspired cars based upon past icons. A revived Stratos, spun off the Alfa 4C platform and a Delta Integrale, based on the Giulietta. Low volume, high margin products, aimed at enthusiasts with a view to re-establishing Lancia’s credentials with a marketplace that now only recognises the brand on the basis of their presence in online gaming. Continue reading “That Ain’t No Way to Say Goodbye”