Tomorrow, Driven to Write is pushing aside all other issues to deal with a single car. It’s the Big Ask:
Our writing team will offer their deep wisdom and cogent analysis of the times and fate of one of Europe’s most discussed saloons from the recent past. Above is a small indication of what will be presented in the course of this unique day. As a sample, the car had a 1.9 litre common rail diesel engine among those offered during its nine-year run. We look forward to seeing you tomorrow to find out just how the Big Ask was answered…
A week is a long time in the motor business and this sh*tstorm just got real.
I sat down today to write something of a Frankfurt IAA overview. A sofa-eye view of the trends, winners, losers and why-botherers. Post-NOxgate however, there’s only one story, no winners and one loser. Well perhaps more than one.