AUTOpsy: Dodge Avenger (2007)

The outcome of the best and brightest Daimler-Benz managers showing the Americans how to take the product side of the business was this. Seriously ?

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Was it ignorance? Negligence? Arrogance?

The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Or that this utterly cynical product was the result of management decisions betraying one or all the traits mentioned above.

Of course, by the time the Avenger was brought to market, most of the people who had made those decisions had Continue reading “AUTOpsy: Dodge Avenger (2007)”

Superman In Milton Keynes

Almost three decades ago, a couple of cheapskate film producers believed they could whisk the quintessential American superhero to Buckinghamshire and people wouldn’t notice. Now Daimler AG is following their example. 

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Back in the late 1970s, Menahem Golan and Yoram Globus were the undisputed moguls of Israeli cinema, thanks mainly to the success of their Lemon Popsicle series of raunchy comedies. By the early 1980s, they wanted to enter the big leagues, which meant entering the US market, big time. Golan/Globus invested serious amounts of money in order Continue reading “Superman In Milton Keynes”