DTW assesses the progress and current state of DS Automobiles after a decade on the market.
The launch of the Citroën DS 19 in 1955 was unarguably one of the seminal events in the history of the automobile. In its conception, design and engineering, the DS was at least a decade ahead of any competitor and left observers slack-jawed in amazement at Citroën’s audacity in bringing such a revolutionary car to market.
The DS 19 was first and foremost an engineering-led design. Its hydropneumatic self-levelling suspension gave it a peerless combination of superb ride quality and sharp handling. Its dramatically streamlined and aerodynamic body was highly functional, allowing it to Continue reading “Disappointing Sequel (Part One)”
A lot can happen in two years, and since we’re examining the fortunes of PSA’s Distinctive Series, it might be useful to revisit this piece from Driven to Write’s early days to see what we thought then.
Is Citroën’s ‘Distinctive Series’ the final frontier for the legendary French automaker? [First published 16 January 2014].
Lately, France’s PSA group became the automotive Blanche DuBois – lurching with mounting desperation from one apparent suitor to another following the collapse of their core market. Yet amidst the gloom, a hitherto unimaginable success story seems to have unfolded, involving the marque most analysts had written off as beyond saving. Could Citroën, PSA’s trouble child since 1976, belatedly, and against all odds, find itself at the forefront of a marketing coup?