AUTOpsy: Dodge Avenger

Revisiting a mutt from Motor City. 

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Editor’s note: This article originally appeared on DTW in March 2018. All images courtesy of the author.

Was it ignorance? Negligence? Arrogance? The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Nor that the utter cynicism of this product was the result of management decisions betraying one or all the above-mentioned traits. Naturally, by the time the Avenger was brought to market, most of the people who had made these decisions had departed for pastures new, considerably further afield than Auburn Hills.

After a most glorious turnaround performance abroad, former Chrysler CEO and self-styled Dr Zee, Dieter Zetsche, returned to the parent company in Stuttgart, where he immediately instigated the fire sale of the American car maker. His right-hand man, Wolfgang Ayerle/Bernhard, had already departed, but would eventually rejoin Zee at Stuttgart. Chrysler chief designer, Trevor Creed, was also about to Continue reading “AUTOpsy: Dodge Avenger”

Micropost: 2007 Dodge Landrover

Excuse my deliberately wrong headline. Dodge sold this one as the Nitro, on the same platform as the Jeep Rendition*.

2007 Dodge Nitrolander: very simple surfaces.

It does look like they followed the same playbook as the 2002 Range Rover L322. It also looks like the pencil line thickness on the drawing guided the depth and breadth of the wheel arch lip grooves. It resembles a car to be seen from a good distance. Continue reading “Micropost: 2007 Dodge Landrover”