Ahead By A Nose

Let’s go to a stoning…

(c) CNET

Where Are You Two From, Nose City?

There appears to be a fairly broad consensus (outside the Forschung-und Innovationszentrum at least), that brand-BMW has, from a visual perspective in particular, lost its way. It isn’t today or yesterday that this has occurred and it certainly isn’t as if we haven’t already commented at length upon it, but to suggest that Adrian van Hoydoonk is presiding over a loss of face which brooks no retrieval is these days hardly an exaggeration.

This week we have been able to Continue reading “Ahead By A Nose”

The More Things Change, The More They Stay The Same

The BMW brand has a new chief designer. Again. 

Jozef Kabaň – former newly-appointed BMW chief designer, photo (c) BMW Group

Two years and one month isn’t a long time by the standards of the automotive industry. Creating a car from scratch within such a period of time would be extremely difficult. Truly changing a marque’s design ethos would be utterly impossible.

Two years and one month is exactly how long the tenure of Jozef Kabaň as BMW chief designer turned out to last. During that period, the Bavarians unveiled an onslaught of new models, which left more than one commentator baffled (new 3 series) or even shocked (X7, 7 series facelift). Obviously, none of these cars were designed under Kabaň’s watch. Continue reading “The More Things Change, The More They Stay The Same”