Sifting through the debris

In the build-up to 1980’s Motorfair, where the crucially important Austin Mini-Metro was to make its public debut, BL’s TV advertising was to put it mildly, of a decidedly patriotic nature. An array of doughty Metros standing sentinel on Dover’s white cliffs to repel Britain’s foreign invaders certainly got the message across, but in any conflict situation, real or imaginary, there is always collateral damage.
Because within a year of Metro’s triumphant debut, Britain’s homegrown supermini had dealt Allegro a fatal blow. Despite their differences in size and mission, such was the level of domestic enthusiasm for Britain’s ‘car to beat the world’ that by the end of 1981, Allegro sales, already in freefall, had almost halved. For the BL board, the evidence was unequivocal, and under Sir Michael Edwardes’ pragmatic leadership, it was elected to Continue reading “Running With Scissors [Part Ten]”