At Driven to Write, we believe all marques have a story to tell and today’s subject, from a half-forgotten outlier is no exception. But before we get to the subject at hand, it’s probably worth a little recap.
The Proton motor company was founded in 1983 and until the advent of rival, Perodua a decade later, was the sole indigenous Malaysian carmaker. Initially partnered with Mitsubishi, who for a time owned a minority stake in the business, Proton cars were mildly reheated Mitsubishi models, like the unfortunately named Saga, which was Perusahaan Otomobil Nasional’s earliest offering in the United Kingdom – first introduced in 1989.
But despite its senior citizen connotations, the Saga proved a successful model line, with over 30,000 sold in the first three years. Indeed, Proton was for a time at least, viewed as Continue reading “A Proton Saga”
Part 1: Driven to write fixes its gimlet eye towards Jean-Marc Gales and asks if he has what it takes to transform Lotus’ fortunes in a post-Bahar era.
Four years ago at the Paris Motor show, Lotus attached a rocket to its back and aimed for the stars showing five audacious concepts. Rocketman, Dany Bahar, Lotus’ shamanic leader attained perihelion before learning a valuable, if rather messy lesson in physics. Bahar told The Telegraph recently he in fact never intended making all five concepts, his intention merely being “to make a lot of noise”. It clearly escaped his notice that it’s a lot easier and ultimately less time-consuming to just set fire to huge wads of cash in public. Just ask the KLF. Continue reading “Can the Anti-Bahar Rescue Lotus?”
Dany Bahar: Misunderstood visionary or public enemy number one?
It’s probably safe to assume that disgraced ex-Lotus boss, Dany Bahar believes in unicorns. It remains the only reasoned assumption following his abrupt career at the storied Sportscar brand. Appointed in 2009, Bahar took Lotus on a journey into the heart of darkness, edging them closer to the abyss than at any time in their chequered sixty three-year history. Continue reading “Dany Bahar’s Lotus Fantasia”