Lost For Words

It doesn’t happen all that often, but the latest confection from DS Automobiles has your correspondent utterly confounded.

(c) vibilagare.se

I don’t know. I genuinely don’t. What does one say nowadays, when every recent new car announcement feels like another assault? Does there come a point when through exhaustion or simple attrition, one is forced to simply Continue reading “Lost For Words”

Lighting Out For the Territories

Sometimes it’s hard to ask for directions. The latest in a torrent of PSA news stories looks at to the carmaker’s underperforming DS brand, which has some troubling news to impart.

Image credit: (c) DS Automobiles

Earlier this week, Autocar reported that PSA’s prestige DS brand has discontinued both the slow-selling DS4 and even slower selling DS5 models. With combined sales of 17,484 for both car lines last year (a mere 5738 of which were the larger DS5), few will mourn their passing. However, should this fill you with a hitherto unrequited urge to Continue reading “Lighting Out For the Territories”

DS’ New Horizon

As brand-DS’ pathfinder model becomes available to order, we find ourselves once again asking, what on earth is the distinctive series for?

It’s the Louvre, so it must be art. Image: Evans Halshaw

Yesterday, Autocar reported that PSA’s new DS7 Crossback crossover is now available to order in the UK market, with RHD deliveries starting in early 2018. Pricing ranges from about £28,000 in entry-level Elegance trim to over £43,500 for the highest specification ‘Ultra Prestige’ model. That’s right up there with ‘Premium Luxury’ in the redundant nomenclature stakes wouldn’t you say? Isn’t ‘Prestige’ prestigious enough any more? One could be forgiven for imagining DS’ marketers Continue reading “DS’ New Horizon”

Did You Know…

…that we once ran a nice series on special editions here at DTW? And one of the cars featured was a Nissan Laurel Givenchy special edition. 

2017 DS3 Givenchy Le Make Up interior: source

We previously covered this car in relation to Brexit. I found it again when looking at Citroen’s UK site. They have a lot of hatchbacks now, like Fiat and Honda. It’s a sign of the times.

Turning to the topic, Givenchy is back (exclamation point). This time the great name has been applied like so much foundation to the DS 3. Voila, the DS 3 Givenchy Le Make Up. The problem is Continue reading “Did You Know…”