Motoring history has many concepts and show cars that disappointed when they were turned into production models, but equally tantalising are the occasions when a manufacturer has looked back into its own history and tried to re-create one of its own supposed ‘classics’. This is sometimes commercially successful, sometimes critically successful, but those of us in the world of motoring who spend our time considering the automotive equivalent of fitting angels onto pin heads are usually frustrated. Here are some of my own personal disappointments and maybe a success or two.
Mini to MINI : Starting with an obvious one that produces greatly polarised opinions. The styling of Frank Stephenson’s relaunch MINI was a clever update on the original, not too slavish, with its own distinctive detailing and more than a hint of Aston Martin at the front, which made the point that this was not intended as a true successor to Issigonis’s peoples car. Continue reading “Theme : Benchmarks – Lost In Translation”
Peugeot/Citroën’s European D-sector sales collapse is not the catastrophe it first appears.
As we know, the motor industry is riven with contradiction, but nevertheless, some things remain beyond debate. Take the fact that the European mid-sized saloon market has been in serious and (some say) terminal decline since 2007, with sales across the sector falling by half. Yet, with Europe-wide volumes of almost half a million cars last year, there still remains a good deal to play for in what’s left of the segment. This month, PSA Groupe have posted their first profits in three years on the back of vast and painful cost-cutting including the axing of unprofitable models. So today we ask where this hollowing out has left PSA’s mid-sized saloon offerings? Continue reading “PSA’s Tale of Two Continents”
Following on the heels of the Divine, the Paris Salon was today stunned by another offering from PSA’s ambitious DS brand, its latest concept the DSupérficiâle. Originally thought by diehard enthusiasts to be a homage to the D Super, itself the successor to the classic ‘no-frills’ ID19, PSA was anxious to dispel such misconceptions. At the press launch, DS spokesman Jean Conneries, standing in front of a still-shrouded shape, explained the philosophy behind the car.
We are foremost a French brand. We must build on that as the 21st Century progresses. However, in the past we have mistakenly concentrated too much on those aspects of heritage that are specifically Citroën. France has a huge heritage that it has bequeathed the World and foremost in that is philosophy. The philosophy of this car is ….. philosophy itself!Continue reading “Theme : Concepts – Yet Another DS Stunner!”