Hidden in the shadow of the Sports Utility Vehicle’s claims for world domination, another, hitherto almost extinct category of automobile has gained some new-found relevance.
Forty years ago, the car body shape of now, and presumably the future too, was the fastback. Aerodynamically efficient and avant-garde in its appearance, the fastback acted as the stylistic embodiment of the progressive values of the 1970s. It wasn’t some stuffy estate car (those were only really for craftsmen and catholic families anyway), yet almost as practical. It wasn’t a bourgeois saloon either, finally doing away with that silly remnant of the carriage age – the separate boot, without being, well, a craftsman’s car.
As Tesla outsells its German flagship market rivals on home turf, have we reached that much anticipated watershed or are the majors about to nick Elon’s lunch money as he’s about to cash in?
Last week it was reported that European sales of the Tesla Model S outstripped those of the German luxury flagship saloons for the first time, marking an alleged pivot point for the adoption and acceptance of electric vehicles across the region. A watershed moment perhaps or simply sensationalist reporting?
Fair question, because firstly there is some conjecture as to whether the Model S is a direct rival to the S-Class Mercedes and its ilk, especially when Elon Musk himself describes it more as an E-Class and Five Series competitor. Sizewise, Musk is broadly correct, but in terms of price, he most certainly isn’t. But regardless of which segment of the market it’s aimed, for a section of society who have the financial wherewithal to Continue reading “No Resistance”
As a car stylist, you’re only as good as your last design. Oh dear…
Once upon a time, there was a dashing Dane who, it appeared, could do no wrong when it came to creating sleek, elegant, timeless shapes for sophisticated sports cars. A mere decade later, little of this reputation remains intact – which also taints his past body of work.