The silence was deafening, broken only by the faint hum of the ventilation system in Ford Motor Company Vice President Robert S. McNamara’s office. “Bob, you can’t really do that, can you?” uttered general manager Ben D. Mills after a few uncomfortable seconds. “You bet I can do it” was McNamara’s terse response.
McNamara had just announced that based on Lincoln’s dismal financial projections (and it had never made a profit since its inception) he had decided to recommend that the brand be terminated. It was only after a long and heated discussion that Mills, chief engineer Harold McDonald and executive engineer Harold Johnsson managed to persuade McNamara to Continue reading “Knocking On Opportunity’s Door”
It’s probably sentimentality, but despite decades of disappointment I still maintain a vague attachment to what is by now only a platonic ideal of Automobiles Citroën. At least that’s the only reasonable rationale for why my interest is invariably piqued by the announcement of any freshly minted car bearing the double chevron. Equally without variance however is what I feel about what is routinely presented.
The newly fashioned Citroen C4 is only the very latest of a long and wobbly line of underwhelming visions from Vélizy; a car which replaces without doubt one of the dreariest vehicles ever to bear that fabled emblem, although in the latter case, it was probably the other way round – the emblem (just about) bearing the car.