Ain’t No Spin Here

Does your bow tie revolve?

Image: Autocarsindustry

Inspiration arrives in many forms. In today’s story, mystery, elements of sophistry and in this instance, anaglypta and food all play their respective parts as we peer into the entomology of a globally renowned car badge, yet one with an indeterminate history. Some believe that the badge is in fact a cross, stylised over generations, but the only genuine certainty is that Chevrolet’s badge is indeed a bow tie, although how this came to be is subject to one of four possible permutations.

The first of these suggests that company co-founder William Crapo Durant introduced the bow tie motif onto his cars in 1913, two years after the company’s inception. One simple but uncorroborated story involves the Swiss chap whose name went on to emblazon millions of vehicles over the intervening years – Louis Chevrolet. Possibly as an homage to the drapeu de la Suisse, it seems a blatantly obvious connection until one realises that Louis had left the company by 1915.

An altogether more elaborate reasoning stems from a story centred around a newspaper advertisement that Durant is said to have viewed in 1912, as related by Catherine Durant to interviewer Lawrence R. Gustin some years after her husband’s passing. On vacation in Hot Springs, Virginia, Durant noticed a bow tie emblem featured on another altogether different product – Coalettes, a refined solid fuel. Considering it to be suitable for his cars, he exclaimed to Catherine, Continue reading “Ain’t No Spin Here”

Conflict Diamonds

Two carmakers go head to head over a bright, shiny object. 

Image: Wkipedia

Diamonds are Forever, or so Ian Fleming told us in 1956. It’s not the view of Munich Regional Court No.1, which found in favour of Renault’s challenge to Chinese-owned Borgward AG’s use of a rhombus-shaped badge firmly in the tradition of their 59 years defunct Bremen-based predecessor company.

As if Borgward AG’s present woes were not great enough, the Bremen newspaper Weser-Kurier reported on 9 May 2020 that Groupe Renault have won an injunction against Borgward AG over the use of their diamond badge design.

The terms of the judgement are swingeing: Continue reading “Conflict Diamonds”

Signs of Our Times

Is the rejection of historical displays of excellence a sign of daring boldness – or the revelation of glaring ignorance?

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photo (c) auto-didakt.com

For the sake of readership enjoyment, we shall not again repeat the litany about how Mercedes-Benz ‘ain’t what it used to be’ and how Swabian diligence has given way to Sensual Purity®.

NuMerc is upon us, there’s no doubt about it. So rather than Continue reading “Signs of Our Times”