Fur-Q

Amid the blatant insecurity current betrayed by German car design, BMW dares to make a bold statement with the facelifted 7 series. 

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2020 BMW 7 series, photo (c) CNet

For quite some time, the German ‘premium’ car makers – and BMW in particular – have attracted criticism for brand dilution, creative¬†brain drain and the overall loss of aesthetic values. One of the overriding points being made was a lack of bold, assured decision making – a lack of ‘vision’, if one chooses to describe it as such.

With the recent unveiling of the significantly overhauled BMW 7 series luxury saloon, the Bavarian brand now dramatically changes course, attacking the naysayers head-on. For what this Siebener unquestionably constitutes is a very bold statement indeed. Continue reading “Fur-Q”