Hard to believe now, but the 1968 Escort required an explanation.
The 105E Anglia was not by any standards a bad car. In fact, it was rather a good one, especially by the reckoning of the time. It did however arrive at an inconvenient time. By this I mean a point when the tailfin was beginning its inexorable retreat into the history books, albeit one which would happen at considerably slower speed on this side of the Atlantic. Because not only did Europe arrive comparatively late to the tailfin party, it imbibed more sparingly and made its effects last longer; in same cases, well into the 1970s.
‘Simple is efficient’ the adline stated. But Ford’s 1980 Escort really was all about design.
Throughout the 1970s, the Ford Motor Company’s European satellite produced cars that were precisely what large swathes of the market not only wanted, but actively aspired to. This highly lucrative recipe was a combination of tried and trusted conventional engineering, slick marketing, a gimlet-eyed focus on product strategy and well judged, contemporary style.
First introduced in 1968, the big-selling Escort model was successfully rebodied in 1975. However, by the latter part of the decade, it had fallen behind, stylistically, but particularly on the technical side. With most of Ford’s rivals moving inexorably towards the front-wheel drive, hatchback layout, the blue oval needed to Continue reading “A Song For Erika”
In the mid Seventies, living in London, fresh from college, unsure of myself and facing a stagnant economy, I took employment doing something I knew I’d be capable of. I became a Hertz delivery driver. Back then, Hertz were the envy of Avis. All car hire chains end up with too many, or the wrong type of cars in one place, and not enough in another. Avis solved this by loading cars onto a big transporter and dropping them off where needed, imagining that one guy driving 6 cars around would be cheaper than six drivers. Hertz knew differently.
The Hertz scheme was simple and old-fashioned. They employed drivers on a casual basis. You signed on with them, showing a clean licence. There were three shifts, and you could only attend one a day. You turned up at Hertz in Marble Arch and signed in. The dispatcher would start at the top of the list and call out as many names as he had drives for. If your name wasn’t called you could Continue reading “Theme : Passengers – A Hire Education”