Gamma: Signs and Portents – Part Two

Fiat acquired the shattered remnants of Lancia in 1969. The Italian car giant was ill-prepared for what it discovered.

The 1969 Fiat 130 Berlina. Image via favcars
Corporate hubris? The slow-selling (if excellent) 1969 Fiat 130 Berlina. Image: favcars

Fiat made its name, reputation and not inconsiderable fortune from small cars, cost-engineered and rationalised to be inexpensive to produce, to buy and to maintain. During Italy’s post-war industrial boom, the Turin car maker grew massively, catering to the home market’s growing affluence and thirst for motorisation. By the late 1960’s however, Fiat’s management realised that over 70% of their car business was concentrated in the bottom end of the market – one with the least potential for profit. Continue reading “Gamma: Signs and Portents – Part Two”

Theme: Engines – The Greatest?

Italy’s engineering giants slug it out for your entertainment.

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Given the size of the Italian motor industry by comparison to say, the United States or Germany, it’s difficult to compile a list of the great engine designers without coming to the conclusion that Italy has historically punched well above its weight. The fact that most of them were schooled through Italy’s once thriving aeronautical industry says as much about the era from which they emerged as the political and socio-economic causes, but either way, Italy’s contribution to the pantheon of notable engines is undeniable.  Continue reading “Theme: Engines – The Greatest?”

Theme: Engines – Divine Inclination

The Lancia Fulvia V4

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Image: vivalancia

The V4 engine layout is synonymous with Lancia, the marque having employed the layout extensively from the 1920’s right up to and sometime after its demise as an independent in 1969. Founder, Vincenzo Lancia had something of a penchant for the vee-formation engine but it’s unclear exactly why he favoured the V4 over its in-line counterpart, given that the layout tends to fall prey to out of balance forces one would really rather not have to deal with.  Continue reading “Theme: Engines – Divine Inclination”