Values change and with them the shape of that blob known as the car market.
This short discussion begins with news that everyone’s favourite compact, near-luxury car, the Buick Verano is to be dropped from GM’s north American line-up. Buick now sells more CUVs than saloons and sells less of everything compared to their heyday. That is a result of a change in values. What Buick represented no longer fits with the desires of enough paying customers. Those are a predilection for a raised ride height over the lower-seating position of a saloon. Buyers like the hatchback format. American-ness no longer rates as highly among American customers who are happy to buy any brand if it fits in with their pocket and their needs. On the negative side, buyers don’t care for the image Buick used to have and perhaps still does, of conservative mild-luxury. Continue reading “Theme: Values – The Fluctuating Preferences of the New Customer”
Having sniffed the exhaust pipes of the French and German marques within Europe’s D-segment, we make one last visit to wave a fond adieu to our friends from Japan.
A facelifted Toyota Avensis bowed in at Geneva, featuring front-end styling eerily familiar to current Auris and Corolla owners. It probably represents the last opportunity to purchase one of these while they’re still warm because Toyota has broadly hinted that they may not replace the model once it breathes its last in a couple of year’s time. Continue reading “The European D-Sector – So Long, Farewell…Sayonara”
Despite well-publicised woes, Fiat is actually doing decent business in the lower reaches of the European market, with 2014 sales figures suggesting a recovery – well, of sorts…
European car sales figures from Jan-September 2014 illustrate an unexpected bright spot at FCA’s beleaguered Fiat division. It’s not much to write home about, but the former Torinese powerhouse is once again dominating the sub-compact car market. Between the top selling 500 and second placed Panda, Fiat have the mini-car sector sown up, with joint recorded sales of over 239,000 in the year to September. The 500 has performed well above expectations this year; especially so given the model’s age, with sales up 16% on 2013. The good news for Sergio continues with a small miracle occurring at Lancia. Continue reading “Fiat’s Nightmare Continues – Sales Are Up”