Volvo are re-emerging from the Northern wilderness and look set to upset the automotive establishment by offering something increasingly novel: a genuine alternative.
Recently I was asked to cite which manufacturer impressed most over the past twelve months and I didn’t hesitate. It had to be Volvo. Having been a brand that previously earned my respect but little else, the sole remaining Swedish marque appears to be in the process of reinventing itself as perhaps the most viable alternative to the hegemony of the luxury car establishment, with a style and appeal that stands coolly apart from the self-aggrandizement of the mainstream prestige marques and their acolytes. Continue reading “Volvo: Scandinavian Without the Drama”
Looking at European sales of the 7 Series, A8, XJ and S Class since 1997 (figures courtesy Left-Lane.com) in chart form is revealing. Of course, each brand’s sales pick up when a new model is released, but the S Class jump with its last three model launches is proportionally huge compared with the others. But as the model becomes established, it sinks to quite similar levels as the A8 and 7 Series. Why is this? One explanation may be the private hire trade. In this a Mercedes is the default choice and, as I heard from one guy who runs his own car, clients don’t like being picked up in a previous model – as soon as the new model becomes available he puts in his order for a car that lasts him 7 years. Continue reading “You’re Not Alone, Jaguar”