The Car That Killed Sobriety

The previous generation of Mercedes’ E-class was supposed to mark a return to the marque’s traditional values. Instead, it turned a great many of them into damaged goods. 

E350 CDI Elegance (W212) 2008
Round is out, photo (c) Daimler AG

Willkommen zu Hause. Die E-Klasse. Upon its market introduction in 2009, the newest Mercedes-Benz E-class was ‘welcomed home’. Attentive observers may ask when and why the E-class had left in the first place – an answer to which would require a return to the decade most people of Stuttgart Sindelfingen and Untertürkheim would like to forget : The 1990s.

The E-class for the ’90s, unveiled in the middle of that decade, was of course the W210 generation, which has since gained notoriety for issues of rust, profit-optimised engineering and styling that has aged as gracefully as the materials the Benz was made of. Continue reading “The Car That Killed Sobriety”

Losing Face – Mercedes’ Billion €uro Facelift

Mercedes-Benz threw the piggy bank at the W212’s mid-life facelift. No, I can’t see where the money went either.

What a transformation! 2012 Mercedes W212. Image via paultan
What 1bn euros buys you. Image: paultan

The Mercedes E-Class represents the quintessence of Daimler’s saloon car range. It’s been their heartland model; the one from which they made their post-war name, so it’s incumbent upon Mercedes’ engineers and stylists they don’t screw the pooch. Yet screw it they did, 1995’s W210 and 2002’s W211 instrumental in tarnishing the three pointed star’s hard-won reputation for solidity, build integrity and reliability. W212 had it all to do in 2008. Continue reading “Losing Face – Mercedes’ Billion €uro Facelift”

Facelifts: the 2015 Opel Corsa

This week came more reports of the new Opel Corsa. What have they done, we ask, what have they done?

2015 Opel Corsa
2015 Opel Corsa

I didn’t expect two of these articles in one week. Yet here we find Opel having a “what have they done?” moment. Opel describe this as a new vehicle but we’d class this as a very comprehensive facelift. The main architecture of the car remains the same and, in my view, the addition of the black tab on the rear of the 3-door’s sideglass does not distract from this fact, and nor do the new front or rear forms. What else is different? Continue reading “Facelifts: the 2015 Opel Corsa”

Theme: Facelifts – Festie’ Refaced

The ‘It should never have worked but by Jingo it did’ facelift: 1983 Ford Fiesta

1979_ford_fiesta-pic-8699712704554326350

The original Ford Fiesta’s sales successes made it so ubiquitous that its appearance ceased to be either noticeable or remarkable. This however belies Tom Tjaarda’s initial design, which was neat, well executed and had, by the tail end of the ’70s, worn well. However as a new decade began, it began to appear dated against newer and sleeker rivals. Continue reading “Theme: Facelifts – Festie’ Refaced”

Facelifts – Winning the Battle, Losing the War

The 2004 facelifted S-Type had it all to do. Unfortunately for Jaguar, it came at least four years too late.

0298834-Jaguar-S-Type-4.2-V8-Sport-2004
(c) carpages

While the 2004 facelift to Jaguar’s S-Type could never fully excise the visual scars left by its predecessor, it did re-present them in a more broadly palatable form. Given that the original 1998 X200 remains something of a stylistic horror show; the result of an amalgam of three individual styling prototypes unhappily stitched together by Jaguar stylists under a reactionary Ford management, just about anything would have served to Continue reading “Facelifts – Winning the Battle, Losing the War”

Theme: Facelifts – Leading by a nose

The re-definitive facelift: 1968 Citroën DS

ds

Further to today’s piece on the Studebaker Starliner’s lamentable fall from grace, how on earth does one attempt to facelift a design of the Citroën DS’ magnitude? Continue reading “Theme: Facelifts – Leading by a nose”

Theme : Facelifts – Loewy´s 1953 Studebaker

You can’t polish a turd, but you can sully a diamond

53 Studebaker Starliner Side
1953 Studebaker Commander Starliner

Once, whilst Europe was happy to go on producing the same identical model year after year, until the dies got too worn out to function, the US doggedly changed models every three years, with a facelift every year in between. Thus, any reasonable US car spotter will be able to identify the exact year of a Ford Thunderbird, first by the shape, then by the radiator trim or the rear lamps. Any manufacturer who didn’t come up with something new for each season was not going to be taken seriously.

Studebaker was not in a great position in the late 40s, but it tried making the best of things with good design. First Raymond Loewy’s studio came up with the influential 1947 models, Continue reading “Theme : Facelifts – Loewy´s 1953 Studebaker”

Theme : Facelifts – New Adventures in Rhinoplasty

Driven To Write descends into facelift hell. Pray for us.

0373198-Mercedes-Benz-SL-600-2006

Today’s foray into facelift hades stems from recent past. The original 2003 R230 SL series was a good 65% less attractive than its far more accomplished (R129) forebear. Nevertheless, amongst the less than stellar offerings emerging from Sindelfingen under design chief, Professor Peter Pfeiffer during the post-Sacco era, the R230 in its original form was at least relatively cohesive.   Continue reading “Theme : Facelifts – New Adventures in Rhinoplasty”

Theme : Facelifts – Making an Arse of it

Does my bum look big in this? 

0353564-Mercedes-Benz-c-class-Sports-Coupe-C320-Sports-Coupe-2002
Image: Cars Data

As I’m sure I don’t need to point out, there are facelifts and there are, well, facelifts. Not everyone cleaves to the Partonesque ideal – I mean has anybody seen Barry Manilow lately?
Continue reading “Theme : Facelifts – Making an Arse of it”

Theme : Facelifts – Introduction

The Editor Reflects on the Need for Change

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The facelift, once a rather quirky thing, has become accepted. A nip, a tuck, a chop, a stretch. No-one seems embarrassed. Your Editor is aware of these things because, much as he would prefer to always shop at Fortnum and Mason, circumstances (thank you Eoin and Sean) dictate that he has to stand in supermarket queues with everyone else. Therefore he cannot avoid the temptation to browse through those strange little magazines on offer beside the tills and read about these things.

Continue reading “Theme : Facelifts – Introduction”