Maserati: Flying High in April, Shot Down in May

It’s probable Frank Sinatra’s 1966 standard, ‘That’s Life’ currently plays on repeat at Trident Towers, given Maserati’s latest reversal of fortune. But how bad is it looking for Modena’s second son?

Maserati and Alfa Romeo CEO, Harald J Wester. Image via autoapassionati
Maserati and Alfa Romeo CEO, Harald J Wester. Image via autoapassionati

A year ago, we reported on Maserati’s unexpected sales success with an element of scepticism, but for a brief time it appeared as though CEO, Harald Wester’s plans for the Trident were working. With plans for additional new models including the now ubiquitous SUV, volumes in the region of 75,000 per annum by 2017 looked entirely feasible; catapulting Maserati into the luxury car mainstream while creating a buffer for FCA’s loss of Ferrari revenues. But since spring, reports have hinted at slowing demand which a recent Automotive News piece appears to confirm. Continue reading “Maserati: Flying High in April, Shot Down in May”

No, Seriously, I Have A Plan: Alfa Romeo’s Question Marks Plotted Out In Detail

The news today is that after the launch of the new Giulia, Alfa Romeo promises, no really promises – and they mean it this time – to launch a new model every six months.

2016 FCA Product Plan: image from Automotive News
2016 FCA Product Plan: image from Automotive News

The table above holds a lot of question marks as soon as it reaches the dim future time known as 2018. The following year’s plan is hard to read because there is a car pasted into the image. Fiat’s plans are rather flimsy. In 2016 and 2017 Fiat dealers will have ‘refreshed’ versions of the 500 and 500L. Did you know that by 2016 the 500 will have been on sale since the death of William Gladstone. It is older than the hills.

You can take a look at an old product plan here to see that since 2014 the new Spider and new D-class SUV were supposed to have been on sale. What value this new product plan?