Teutonic Displacement: Volkswagen Konzern (Part 2)

Having looked at the issues besetting the mighty Volkswagen AG (VAG) recently in Part 1 – which can be read here – we can now try and shed some light on the depth of the problems and likely solutions. 

Today, the problem is that these cars are all on the verge of being replaced (or have already been replaced, in the Golf VI’s case). The new range taking their place will, even once the glitches related to MQB have been ironed out, not be as lucrative, with profit margins shrinking by as much as two thirds, compared with the Bernhard-era models. This should make future subsidising of models such as the Amarok pick-up (which is said to have a profit margin of -25%) with the Tiguan II’s yields considerably more difficult. Continue reading “Teutonic Displacement: Volkswagen Konzern (Part 2)”

Theme : Speed – Introduction

June’s Theme : The Editor Posts Some Thoughts on Speed

Aston DB4We get used to thinking that we, meaning whoever amongst us are young and fit enough to command the technology, are probably the best informed and highest achieving people in history. The knowledge and achievements of our forebears, though impressive perhaps in the context of their age, pales in absolute comparison with our own. Such is the arrogance of The Present and, though it might not have always been this way, it seems set to remain.

Continue reading “Theme : Speed – Introduction”

Theme : Badging – Written on the Body

Do car badges have intrinsic value? Driven to Write investigates.

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We all misread the obvious sometimes. Our world is frequently confusing, as are the brands and symbols that surround us. The car badge or emblem embodies a narrative – an entire marque history distilled into a small piece of moulded plastic.

In truth we don’t really see badges on cars – our eyes note them before storing them away as extraneous information. It is only when they are conspicuous by their absence that we Continue reading “Theme : Badging – Written on the Body”

Crushed by a German Faux-SUV

SV on an SUV.

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I seem to have had a few opportunities recently to drive different cars for shortish periods, enabling some rare insight into them as ownership opportunities. Previously I commented on the pleasant surprise that was a lowly latest gen Fiesta; now it’s the turn of a 2WD VW Tiguan that I hired whilst on holiday in France. Continue reading “Crushed by a German Faux-SUV”

Internal Correspondence 3

I decided to avoid that hungry tramping around that one typically endures when looking for food in a foreign town. Thus the Brasserie Lipp became my “cantine” and I just took a taxi there every evening.

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2014 Biofore concept car interior: an important Geneva show car

Dear Simon:

Nice to have you back. I met Eoin (briefly) at the Geneva show. He was very busy and I didn´t want to disturb him. For my part, it was a successful show and I really feel as if I´ve covered the most important vehicles plus the little black and white job above. Great to see Eoin mopping up the details. The Hotel des Bergues was even better than expected (did you get the fax with the bill?) and the room service sublime. Continue reading “Internal Correspondence 3”

Geneva 2014 – The View from the Sofa

2014_Geneva_Motor_Show_4Look, anyone and their dog can get on a plane and physically attend the Geneva Motor Show, but frankly that’s a little passé now. No, by far the more arduous, some might even say, daring approach is to stay at home, in pyjamas, eating toast and allowing someone else do all the legwork. Well that’s my justification anyway and no, you can’t have any more jam until you behave yourself.  Continue reading “Geneva 2014 – The View from the Sofa”

Internal Correspondence 2

If all goes well I´ll be inviting Piech and Marchionne to an evening dinner to take them through the main features of the blog. Can you get someone to re-write that item about Marchionne so it´s less abrasive?

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Dear Simon:

Just a quick note. I am planning to attend the Geneva show. As usual I will be staying at the Hotel De Bergues (below). Daily rates are a reasonable Continue reading “Internal Correspondence 2”