Herr Piëch, about that recent Lamborghini acquisition…. do you have a moment?
Desperate times sometimes call for desperate measures, but can result in unwise decisions. Lamborghini has never been a stranger to challenging episodes- the relatively young company having changed hands several times before eventually landing on safe ground within the VW group.
In 1995, Automobili Lamborghini was owned by MegaTech, an Indonesian company with (former Lotus CEO), Michael Kimberley at the helm. MegaTech had purchased Lamborghini from Chrysler for around 40 Million (USD) the year before but was having trouble making the enterprise Continue reading “Ferdinand’s Mexican Standoff”
Volkswagen’s upmarket Passat derivative – was it misunderstood or simply misconceived?
If one was to plot the course of Volkswagen’s design heritage in purely aesthetic terms (if indeed such a thing were possible), it would be represented on a somewhat undulating graph, and it could be argued with some conviction that overall, the troughs have tended to outweigh the peaks. But automotive design is a cyclical discipline and all styling studios must move with, or at least reflect the times. Continue reading “Song to the Siren”
At the same time, I’ve been getting my own low-level insight into the mindset of Ferdinand Piëch. From what I know of him we have little in common, save a desire – realised in his case, unrealisable in mine – to see a rather silly car produced; one that no-one else in the world needs. I started my doodlings thinking of simple things that could, perhaps, be built on top of a scrap 2CV platform. But Dr Piëch has inspired me that, like the Bugatti Veyron, second-best just won’t do. Continue reading “Vanity Of Vanities : Work In Progress”
A mighty wind from Wolfsburg marked the Passat’s coming of age.
Before we were all persuaded to go and unlearn it, the term ‘Mondeo Man’ was late ’90s media shorthand to describe UK’s Mr. Average. However his German equivalent would have been more likely to have been polishing a Volkswagen Passat ‘of a weekend. Trouble was, outside VW’s home market, comparatively few else were. Volkswagen’s mid-liner sold respectably, but its image remained as studiously underwhelming as its sales figures. Continue reading “Piëch Practice – 1996 Volkswagen (B5) Passat”
The past they say is a foreign country. I wouldn’t know about that, but a lot has happened in ten years. Hasn’t it?
It doesn’t seem all that long ago, but through mathematical deduction I can deduce that 2006 is in fact a decade old this year. To further the so much, yet so little has changed analogy, looking at geopolitical events of the year, the big issues at the time remain front page news now. The Middle East, North Korean’s nuclear ambitions, Oil prices, extreme weather; although the International Astronomical Union’s planetary downgrade of Pluto could only realistically be described as a one-off, although the astronomical entity itself was said to be absolutely gutted by the decision.