All Roads Lead to Rome

Ferrari’s quiet return to elegance.

Ferrari Roma Spider. Image: wordlesstech

It has been happening for some time, and while it hasn’t gone entirely unnoticed around these parts, it has until now been largely unacknowledged[1]. Ferrari design has once more become a seat of elegance. This change in visual course from the visual coarseness of the post-millennial period has been a gradual one. It can probably be ascribed to the current design leadership, under the supervision of Flavio Manzoni, with perhaps some assistance by way of Pininfarina, while under the assured baton of Fabio Filippini.

This shift towards classicism was previewed by a number of low-volume, high-cost model runs aimed at the serious collector of Maranello ephemera, harking back to the much-revered designs of the 1950s, when Ferrari was first making a name for itself on the racetracks and amid the nascent jet-set. However, it was the 2020 advent of the Roma, a 2+2 coupé of surpassing elegance that this shift in stylistic direction truly landed.

In truth, Ferrari was on a losing pitch with its more combative post-millennial style, largely because no matter how aggressively outré their designs became, they would always be upstaged by their Sant’Agata Bolognese rival, for whom striking visual statements is their entire raison d’être. And latterly, with the likes of McLaren, Pagani and other more niche ateliers nipping at Lamborghini’s kitten heels, there really was only one logical direction for Maranello to Continue reading “All Roads Lead to Rome”

Imparare ad Amare

The Ferrari Mondial is forty this year. Time to look back on the story of one of Maranello’s less illustrious creations.

1980 Mondial 8. (c) autoevolution

In my idle moments, I occasionally peruse Autotrader and do some fantasy shopping for the cheapest supercar I can find. When searching under Ferrari it was, until recently, a racing certainty that the model propping up the bottom end of the price range would be the Mondial, which celebrates its 40th birthday this year.

This was partly a result of its ubiquity. With 6,149 cars produced during its thirteen-year lifespan, it was one of Ferrari’s best-selling models. However, it was mainly down to the fact that the Mondial was never really loved by the marque’s aficionados, who regarded it as too compromised and soft to Continue reading “Imparare ad Amare”