The Autumn leaves were still carpeting the streets as the motor show stands were being dismantled at the Torino Esposizioni. November 1968 found Nuccio Bertone a worried man. Having grown his business substantially, not simply as a design consultancy but also as a contract manufacturer, Gruppo Bertone, like all satellites orbiting amid Italy’s car industry during this fecund period, was heavily reliant upon the patronage of the domestic OEM manufacturers, and in particular, the Jovian mass of FIAT SpA.
The source of Nuccio’s concern was the advent of Turin carmaker’s new for 1969 128 model. This technically advanced front-wheel drive saloon, enthusiastically received by press and buying public alike, would become a core model line, and spearhead FIAT Auto’s efforts to Continue reading “Small Wonder”
The mid-point of the 1960s truly represented peak-coupé. It was all downhill from here.
Anyone with a shred of understanding for the art of automotive design will readily acknowledge the difficulty of dealing with a limited palette. When it comes to small footprints, the problem is acute, given the architectural strictures imposed. Anyone therefore confronted with Fiat’s 1964 850 berlina would probably have been rather dubious about the carmaker’s ability to craft a comely GT variant from such humble and let’s be fair, unprepossessing underpinnings.
Notwithstanding the above, it’s relatively inconceivable that the resident Torinese carrozzieri, well adept at crafting silk purses from base material, didn’t at least throw their putative hats into the ring in the wake of the 850’s announcement, but it appears that Fiat was determined to Continue reading “Cambiare la Moda”