Fiat Takes A Swing At Golf… and Misses

The 2001 Fiat Stilo was an attempt to take on the Golf at its own game. It missed by a country mile. We recall Fiat’s millennial C-segment failure.

2003 Fiat Stilo three-door (c) Parkers.co.uk

Ever since its introduction in 1974 and over eight different generations, Volkswagen’s C-segment stalwart has been always readily identifiable. There have been variations in the quality of execution, but all retained enough distinctive DNA to make them unmistakably part of the lineage. This was about more than just appearance. It encompassed dynamic characteristics as well as the cars’ tactile and aural qualities.

This was exactly Volkswagen’s intention, to engender a sense of comfortable familiarity that made it easy for Golf owners to Continue reading “Fiat Takes A Swing At Golf… and Misses”

How Articulate

Expression distinguishes designed objects from engineered ones. 

2004 Fiat Croma
2004 Fiat Croma

Expression relates to meaning: it draws attention to an aspect which is more than geometry or function. In this little photo essay I’d like to show how this idea emerges from looking at chamfers on tail-lamps Continue reading “How Articulate”