FCA – State of the Empire – Part Two

The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them. Part two – There will be blood:

0094f_100mm_raised_soft_plastic_badgeSelling Ferrari
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now.

But look at it another way. If we believe the hype, everybody wants to Continue reading “FCA – State of the Empire – Part Two”

FCA – State of the Empire – Part One

A two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.

A_Pantone_VersionNow that the captives have escaped, the presentations are complete and fruit and vegetables been thrown, perhaps it is germane to take a look behind the figures and statistics at the state of affairs facing Fiat Chrysler Automobiles in Europe as they painfully inch towards their eventual fate.

alfa romeo

Alfa Romeo’s revival
If Marchionne is to be believed, the world is breathlessly awaiting the revival of Alfa Romeo, and while he’s been trying to Continue reading “FCA – State of the Empire – Part One”