Broken Rhythm

The early promise of Fiat’s X1/38 design theme was quickly extinguished within centro stile Fiat. Was it a loss of confidence or something more seismic?

Still want that Regata? An unattributed styling proposal for a three volume Ritmo. Image credit: (c) Pinterest

It was perhaps Fiat’s misfortune that the Ritmo arrived at a point where the design zeitgeist was shifting away from the stark modernism of the early ’70s to a more polished, yet more conservative aesthetic. This shift is vividly illustrated by the transition from Ritmo to the three volume Regata model upon which it was based. Continue reading “Broken Rhythm”

Ritmo Della Strada

Fiat’s Seventies C-segment style statement is largely a neglected footnote today, but there’s more to the Ritmo than a bunch of robots and some confusion over its name.

Style statement. Image credit: cargurus

Was any decade as truly modern as the 1970s? One retrospectively characterised in a roseate glow of giddy colours and lurid sartorial fashions; of long hair, beards, beads and ABBA songs, what chroniclers choose to ignore was how genuinely, thrillingly new it all appeared at the time and after an interval of four decades, seems even more so now.

In terms of product design, little that occurred in the decade that followed came even close to Continue reading “Ritmo Della Strada”

Fiat Nox (I)

Apart from contributing more than a few inventions of enormous importance and automobiles of superior significance, Fiat have also established themselves as true masters of the counterproductive facelift.

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Ritmo, post surgery, photo (c) YouTube.com

Italy unquestionably is a country of immense creative energy. More to the point, it is one of the hotbeds of automotive design and style, not to mention: taste.

And yet few marques have so comprehensively struggled to give its products a stylistic boost halfway through their respective productions runs as Fiat has. So much so, in fact, that describing any facelift effort as ‘Fiat bad’ acts as a fixed term denominating a particularly ill-advised attempt at refreshing a car’s design.

So, in order to Continue reading “Fiat Nox (I)”