Fiat X1-9 – Driven To Write

Midship Triptych

Three brochures for the X1/9 illustrate Fiat’s differing marketing approaches.

All images: Driven to Write — All images: Author’s collection.

_{Editor’s note: This piece was first published on Driven to Write on march 1st, 2017.}

Despite having an instantly recognisable house style, FIAT Auto’s 1970s brochures were often rather stark looking affairs. Studio shots, no background and just the facts. For an economy hatchback or suchlike, there was an element amount of logic to this approach, but for what many dubbed a Ferrari in miniature, it risked underselling what was at the time a unique proposition.

Conceived to replace the popular Fiat 850 Sport Spider, the 1972 X1/9 would prove long lived. Claimed figures vary but at least 160,000 were produced over a 17-year lifespan. The story goes that faced with the likelihood of FIAT taking production of the 850 Spider’s replacement in-house, Nuccio Bertone pushed for a mid-engined concept, ensuring that his business would Continue reading “Midship Triptych”

Atomic Element 13

Placed Under Duress – an X1/9 like no other.

The Superlight now resides at the Volandia Museum near to Milan’s airport. Images found onXwebforums.com — The Superlight now resides at the Volandia Museum, near Milan’s airport. Image: Xwebforums.com

Cars are expensive for a reason. When shelling out the hard-earned one expects the thing to function, which calls for a punishing test regime to iron out defects. Nothing new there but almost forty years ago, plans were afoot to structurally place aluminium in a car almost at the end of its production life – introducing the Bertone built X1/9.

Wishing to demonstrate proof of concept, Canadian company Alcan^[1] turned to Bertone to produce five replica models in what would appear to be a drive towards using the ever-abundant silvery grey material. However, your author could not Continue reading “Atomic Element 13”

Finding Qualified Joy in the Heart of Glanmire

Yet another car with pop-up headlamps.

This one neatly predates the last car with pop-up headlamps on which I recently reported. Bertone took up the reins, making this car after Fiat handed it over in 1982. Production continued until 1989, which is the very same year Nissan decided to Continue reading “Finding Qualified Joy in the Heart of Glanmire”

X Marks the Spot

Flattery, both sincere and otherwise.

Copied even before it was launched, and manufactured in modified form with a fibreglass body in Brasil until well into the current century, Fiat’s compact mid-engined targa-topped coupé inspired imitators both before and after its long career.

The Fiat X1/9 as launched at the 1972 Turin Motor Show was a productionised and consequently less radical evolution of the 1969 Autobianchi Runabout concept by Bertone, credited to Marcello Gandini. At the previous year’s Turin show, however, a vehicle that looked extremely similar to the planned but as yet unveiled Fiat was on display. To add insult to injury, the little yellow sportscar was parked almost within touching distance of Bertone’s majestic stand. What on Earth had happened?

Picking up the telephone in his studio, Tom Tjaarda barely had time to Continue reading “X Marks the Spot”

Midship Triptych

Three brochures for the X1/9 illustrate Fiat’s differing marketing approaches.

Despite having an instantly recognisable house style, Fiat’s 1970s brochures were often rather stark looking affairs. Studio shots, no background and just the facts. For an economy hatchback or suchlike, there was an element amount of logic in this approach, but for what many dubbed a Ferrari in miniature, it risked underselling what was at the time a unique proposition.

Conceived to replace the popular Fiat 850 Sport Spider, the 1972 X1/9 would prove long lived. Claimed figures vary but at least 160,000 were produced over a 17-year lifespan. The story goes that faced with the likelihood of Fiat taking production of the 850 Spider’s replacement in-house, Nuccio Bertone pushed for a mid-engined concept, ensuring that his business would Continue reading “Midship Triptych”