Ford Fiesta Red and Black Edition – Long Term Test

A welcome return to DTW from Chris Ward, with a final update on his Festie.

(c) The author

So, the Fiesta has gone. Long gone, in fact: over half a year has passed since the scarlet terror was taken away by a man bearing a clipboard and a polyester coat. Yet despite the intervening months (for which I can only apologise), my thoughts remain much the same as when the car was in my possession. 

In short, the Fiesta was a joyous device. Continue reading “Ford Fiesta Red and Black Edition – Long Term Test”

Mountains And Dales, Oh, My Quickening Heart

Industrial designers often personify their target market customers as personas. Meet Antonella again.

2017 Ford Fiesta: Ford UK

As we know, the Ford Fiesta’s archetypal customer is “Antonella”. According to Ford she’s left home now and wants her Fiesta plusher, pricier and something else beginning with p. The question is should Ford Continue reading “Mountains And Dales, Oh, My Quickening Heart”