We conclude our IAA 2019 coverage by asking, what does a shrinking car show taste like?
Champagnerlaune is a German term describing the feeling of having cause for considerable celebrations. The 2019 Frankfurt motor show featured little of that – and little actual champagne, incidentally.
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”