Ford 100 – Driven To Write

I Don’t Think You’re Ready for This Jelly

Sierra: brave or foolish?

The Sierra came about on account of two intersecting imperatives. Head of Ford’s European operations, Bob Lutz had brought from BMW a sophisticated understanding of the semiotics of automotive desire; his avowed intention being to completely transform Ford’s image, especially in the West German market. This would dovetail with the determination of FoE’s Design VP, Uwe Bahnsen, to Continue reading “I Don’t Think You’re Ready for This Jelly”

Home Thoughts From Abroad – Ford 100 in Cork

Henry brings it all back home

In 1847, a young man by the name of William Ford travelled with his parents and siblings from the tiny village of Ballinascarthy to the port of Queenstown (now Cobh) before making the perilous crossing to America as famine decimated their homeland of West Cork. The émigrés purchased a farm in Dearborn, Michigan and sixteen years later, a son, Henry was born. The rest as they say… Continue reading “Home Thoughts From Abroad – Ford 100 in Cork”

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