Ford’s Euro-pendulum swings, but is there time to Explore?
A number of years ago, Ford’s European marketing department initiated an advertising execution they called ‘Unlearn’, an attempt to nudge customer perception of the blue oval; essentially a variation of the somewhat clichéd ‘Think you understand brand X? Think again’ marketing trope. With Unlearn, Ford wanted us to Continue reading “Tick Tock”
High concept. Low expectations.
There is believed to be a document secreted in a vault somewhere in the Hollywood hills that states the actual reason why it’s impossible to make a wholly credible motion picture about motor racing. Clearly, this parchment has never come to light. This of course has not prevented certain ambitious producers from making the attempt, and indeed some efforts have been rather better than others – not however, today’s featured celluloid gem.
Days of Thunder was created by the same executive producer and directing team (Don Simpson/ Jerry Brookheimer/ Tony Scott) that had brought Top Gun to the silver screens in 1986, reimagining both storyline and exposition to Continue reading “Anniversary Waltz 1990 – Rubbin’ is Racin’”
This micropost is about the biggest door handles I have ever seen.
This is a personal import, as far as I know, a 2002 Ford Explorer. It is noted for its use of independent suspension and transmission failure at 100,000 miles. Continue reading “Even the door handles are big”
Driven To Write 