Ford’s Euro-pendulum swings, but is there time to Explore?
A number of years ago, Ford’s European marketing department initiated an advertising execution they called ‘Unlearn’, an attempt to nudge customer perception of the blue oval; essentially a variation of the somewhat clichéd ‘Think you understand brand X? Think again’ marketing trope. With Unlearn, Ford wanted us to Continue reading “Tick Tock”
There is believed to be a document secreted in a vault somewhere in the Hollywood hills that states the actual reason why it’s impossible to make a wholly credible motion picture about motor racing. Clearly, this parchment has never come to light. This of course has not prevented certain ambitious producers from making the attempt, and indeed some efforts have been rather better than others – not however, today’s featured celluloid gem.