Ford has announced another turnaround plan. Five thousand jobs to go in Germany, others in the United Kingdom.
The news is reported here and here and, of course, here. “Some of the losses in Germany come from ending production of the C-Max minivan, one of the products Ford will stop making as it reduces its portfolio to more profitable models,” said the FT**.
Why are Ford hacking at the payrolls? Ford’s market share has declined roughly two percentage points of the EU market, from a little over 8% to just under six. That’s actually quite bad because it represents a 25 % drop in absolute terms. Only the fact the market grew a bit overall mitigates that decline.
The advent of a defining car, while largely something of a singularity, can only truly be recognised as such once a period of time has elapsed. Over time, the Ford Motor Company has created a number of cars which have in their way, defined their eras, largely due to their ubiquity, and popular appeal. However, the number of truly outstanding Euro-Ford car designs are fewer in number.
Why not wander over to the US market to inspect activities thereover? Well, why not?
Even as the death of the saloon car is debated (Ford and FCA are giving up in the US), Nissan has flung piles of succulent, cold cash at a new entrant in the medium-sized saloon sector, offering us its new Altima. The engine changes are baffling in that displacement and output relations are upside down. The 2.5 has been utterly (95%) overhauled and the 3.5 V6 is now out, replaced by a 2.0 compression in-line four that uses less fuel and can Continue reading “The Theme From “Salazar’s Hatstand””
Driventowrite is the name and to some extent the “driven” part corresponds to a form of sub-clinical obsessive-compulsive disorder related to arm-rests in mid-size passenger cars. But there’s a bit more to it than that.
That’s why today’s car is here**. I would absolutely love to know what decision-making process led Opel to drop the rear-centre arm-rest in their “J” series Astra (2009-2015) while Ford decided that the rear-centre arm-rest would grace the saloon version of today´s Focus (but not the estate or hatchback). Actually I think I know… we’ll Continue reading “A Photo For Sunday: 2011-2017 Ford Focus Saloon”
We have had 23 years to come to terms with the Mk1 Renault Megane. That much is easy to state. What’s harder to express is why this design’s strangeness didn’t come across until recently.
When I say strange, I don’t mean bad strange. I mean good strange, the oddness of the original and the idiosyncratic. The q-word doesn’t apply here though because this is not like an Ami or Multipla. It doesn’t jump out at you so much as whispers.
Sometimes you have to go in search of news. It won’t come looking for you. Read on to learn which of their cars Ford UK considers “large”.
Let’s get going! Honda UK announced that the four-door Civic is going to be sold in the UK and that it is made in Turkey. Eager customers must wait until August to get their hands on their own example. A single petrol version with 1.0 litre i-VTEC will vie with the 1.6 litre diesel for sales. The gear ratio race is now up to nine cogs at Honda and you can have such a set-up in either manual or CVT automatic form.
Because the saloon is wider, longer and lower it can take up the demand unsatisfied by the gaping Accord-shaped hole in Honda’s line-up. The payoff is a lot of room inside: “class leading,” claim Honda modestly.
We see change. I’ve been waiting for a better Focus since the last one appeared in 2011. That car never met my expectations even if it proved pleasant. How have Ford changed the Focus for 2018? Have they made all change change for the best?
To answer that it’s very much a case of needing a side-by-side comparison since the Mk3 lacks the kind of character that’d make it memorable. Let’s start at the front and walk around. The new version shown above is the ST Line, meaning the front clip is probably not going to Continue reading “By the Sahel’s Croceate Sands”
As Ford readies its 2018 Euro-offerings, Driven to Write asks whether Henry’s Focus remains slightly askew?
In a Automotive News report this week, it was revealed that Ford will not unveil the new-generation Focus model at the Geneva show in March, electing to do so at a bespoke event the following month. The Ford spokesperson did not explain why this decision was taken (nor, it seems was the question asked) but it does suggest that Ford’s marketers believe they will Continue reading “Ford ReFocuses its Offer”
Chief among the novelties in 2007, Ford showed off a markedly re-styled Focus with virtually every panel changed. The show previewed the Kuga, their first cross-over “designed and developed in-house”, they said, which distinguished it from the bought-in Maverick. The Mondeo gained a 2.3 litre engine and a six-speed automatic was made available for that car, the S-Max and the Galaxy.
At the very back of the bottom of the list, Ford announced something they called the “Ford Individual” treatment to be rolled out (in management speak) Europe-wide. How many people felt compelled to Continue reading “Evermore the Realm?”
This review concludes a slow tour through the middle-market. It’s the Astra’s turn.
DTW has tested the Ford Focus, Megane, the Golf and the Auris. That means I can put some of those reviews in perspective as well as offer some insights on the corresponding offering from Opel, the Astra. It’s quite handy that all the cars tested came from the same source, which eliminates variables like colour and engine specification. So, it’s quite a level playing field the Astra and its peers are playing on.
We may not even have a library photo of a hard-top convertible-cabriolet.
We do, above. There are not many more. Maybe they are not a DTW type of car. Dear goodness, I find when checking the date of the Mercedes SLK, the R170, that it’s celebrating its 20th anniversary. It seems natural to start with this one. Continue reading “Theme: Bodies – The CC”
Some months ago I photographed a flat blue Nissan QX. Shortly after I deleted the series despite the rarity of the car. Why, Richard, why?
Despite the good lighting I could not get the forms to stand out. Tonal treatment failed as did all the other variables. That says something about that colour which makes you want to ask why Nissan offered such an anonymising shade for an already anonymous vehicle. Continue reading “Theme: Colour – Flat Blue Is the Colour”
The first car I bought with my own money was a Mark One Ford Focus.
Having decided that a Focus was going to be the car for me, I spent months scouring local dealerships, newspaper classifieds and Autotrader for the right car. Eventually a dealer called me with a candidate. And there it was: a sky blue three door in 2.0 Zetec trim. Despite spending five years gracing the surface of this planet whilst being blasted with wind, rain, road salt and solar radiation, the Focus looked as if it had rolled out of the Saarlouis factory just last week. An inspection and test drive confirmed my impressions: it was a peach. Continue reading “Objects In The Rear View Mirror”
Does Ford really think that this is acceptable? (Caution : Viewer Discretion Required).
Throughout the month I have been accumulating images with a view to presenting a rogue’s gallery of bad shutlines. Never one to run from the crude and obvious, I had intended giving the post the title of ‘Shitelines’.
However, when I look at my collection, one stands out in my view so much that it deserves its own post. That a major manufacturer who employs some of the best trained designers could have produced something as ugly and inept as the rear light treatment of the current Focus doesn’t just surprise me – it offends me. The left lamp treatment is bad enough, particularly where the rather wide shutline of the hatchback meets it. But the right hand lamp, with the half-arsed attempt to merge the shape of the fuel flap into the shape of the lens is ….. beyond any excuse.
The ubiquity of this car means that I have to see it every day, and time has not endeared it, quite the opposite. I can’t really say any more.
Yesterday, Driven to Write gave you an overview of the A-pillar. Today however, we’re going a little deeper.
Since we started this month’s theme I’ve spent more time looking at shutlines and panel gaps than is either healthy or rational. Nevertheless, it’s been an absorbing study, giving rise to a number of observations about the manner in which manufacturers have managed these transitions over recent years. From a purely scientific perspective of course, we should really be limiting ourselves to those junctions where at least one of the abutting panels opens, but I’m trusting our editor will let this pass – and lets face it, we’re not about to get into all this again any time soon.
After “New Edge” came what exactly? And when? And why
For some considerable time I have been wondering about the legacy of Ford Europe’s design director, Chris Bird. What did he achieve and where is he now? First a short review of the received wisdom. Prior to taking up his position at Ford in 1999, Bird was at Audi (where he did the first A8) then renowned for its ice-cool design approach. Continue reading “Industrial Design Archaeology: New Edge to Kinetic Design”
Qoros are not selling on looks and they are not selling on price. What then?
The 2014 Geneva expo had among its new car launches the Qoros 3 hatch, a variant of the Qoros 3 saloon. Founded in 2007, Qoros´ first car was presented at Geneva last year. This time around they have chopped some length off the car to woo customers in a lower price range. The company is a joint venture between Israel Corporation and Chery Automotive; for a while the firm was called Chery Quantum Automotive but a new product demanded a new name, hence the change. Whilst you may have heard of Chery, you might not know so much about Israel Corporation. Continue reading “After the Great Leap Forward”